Embarking on the vibrant journey that is Pubcon Las Vegas 2024, I found myself once again amidst the “in” crowd of digital marketing, SEO, and content creation. Having attended since October 2013, I enjoyed this year’s novel backdrop–the buzzing ambiance of a Las Vegas hotel, a departure from the usual conference center locale. Pubcon 2024 … Read more
Gone are the days when AI was merely a distant concept. Today, AI has already been integrated into our daily lives through various applications and services, transforming how we interact with digital platforms. A few years ago, AI operated silently behind the scenes, facilitating data processing and optimization for large services. However, starting in 2023, … Read more
In the dynamic realm of search engine optimization (SEO), my career spans nearly two decades, starting in 2004 when I started working for an agency and just two years later moved to in-house SEO for a large company. Since then, I’ve held various in-house SEO roles at esteemed organizations, including Classmates.com, Concur, Smartsheet, ADP (usedcars.com), … Read more
This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. Seeing troubled waters ahead comes with apprehension, but it’s also a gift. As much as disruption is inevitable in 2024, calls to the death of SEO are … Read more
In global markets, effective SEO extends beyond keywords and backlinks. It must consider cultural nuances to resonate with diverse audiences with different languages and needs. This article explores the dos and don’ts of SEO localization, guiding you through creating visible, culturally appropriate content that engages diverse audiences. Understanding cultural sensitivity Cultural sensitivity in SEO means … Read more
In the current digital era, every business is bound to have a website to scale its business. Hence it becomes very important and crucial for a business owner to understand how users interact with a website. Why is it important to understand how the user engages with a website? Business owners need to understand user … Read more
As more states legalize marijuana use, dispensaries have become like pop-up shops. Between 2019 and 2023, over 12,572 dispensaries opened. To give context, there were only 5,142 in 2022. That’s a lot of growth and fierce competition, and a lot of it is happening in your backyard. This is why local SEO is a pivotal … Read more
In our fast-paced digital age, where smartphones have become an extension of ourselves, technology is increasingly playing a vital role in shaping our well-being. For those grappling with psychological and psychiatric disabilities, the journey towards mental health has found an ally in the form of innovative apps. In this installment, we set our sights on … Read more
2023 has been quite the roller coaster ride in the world of SEO, from critical ranking signal changes to Google’s Search Generative Experience (SGE). So, if you’re looking to gain a competitive advantage in 2024, now’s the time to reflect on the past year, understand its implications, and gear up for the future. Join us … Read more
The cannabis (aka marijuana) industry in the U.S. has grown by leaps and bounds in recent years, but there’s still a lot of room for growth. Entrepreneurs are opening online businesses, and the competition is only increasing. These businesses wage battles for the best ranking with cannabis SEO – search engine optimization geared toward selling … Read more
421
229
714
826
543