Have you ever been in a situation where not everyone was on the same page? It happens often in the workplace and usually is caused by different expectations among stakeholders. Here are some ways to set and manage expectations for PPC clients and agency teams. Outline expectations during the sales process Setting expectations at the … Read more
Split testing for SEO has long been underutilized, if utilized at all. Source link
Does it ever feel like your SEO recommendations and projects get lost in the shuffle or deprioritized by other teams? If you work in-house, you’ve likely experienced the “fear of missing out” (FOMO) when it comes to getting your optimization work properly resourced and implemented. The good news is that a project management methodology called … Read more
Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. But it’s easier said than done sometimes. One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, … Read more
In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. Without effective project management, this constant influx of work can quickly become overwhelming. This article explores the key elements of successful project management for in-house SEO teams, helping you navigate the constant … Read more
Over the last six months, we’ve talked a lot about Google’s new Search Generative Experience: what it means for SEO, how you should prepare, and what it may look like when it launches after its beta period is complete. But, with the beta period being recently extended, and no mass application of SGE yet seen … Read more
Group M is planning to simplify the buying and placement of ads on streaming services for advertisers. Through the GroupM Ad Innovation Accelerator program, GroupM is joining forces with BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube to develop a new ad format for streaming services. This format aims to cater to viewers who prefer … Read more
B2B content marketing is creating content—blog posts, ebooks, videos, case studies—to attract and persuade all the people involved in buying something for a business. That means the person that will use your product or service, but also decision-makers and potential blockers, like the CEO or the legal team. B2B content marketing is a bit like selling … Read more
With a shared commitment to fostering a secure and trustworthy environment for publishers and advertisers, BidsCube and Pixalate have partnered to fortify the digital advertising industry and make it more transparent. Pixalate’s fraud protection, privacy and compliance analytics solutions integrate into BidsCube’s programmatic ecosystem, providing clients with comprehensive tools powered by AI and machine learning. … Read more
In this guide, we’ll share content calendar examples and provide all the information you need to create your own content calendar. What Is a Content Calendar? A content calendar is a document used to plan and visualize the publication of digital content (such as blog posts, social media posts, and email newsletters) over the coming … Read more
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