Rebranding happens when companies grow or face big PR problems. As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. Regardless of the reason, traffic will drop when things go wrong. But don’t panic. Both branded and non-branded traffic can be recovered. It depends on the cause … Read more
Local SEO tools can be a game-changer. From automating review management to dominating local search, the right technology can help your business grow long-term. For example, KuchyneValent, a local Slovakian kitchen and furniture manufacturer, had reached a maximum annual revenue of $100,000 through offline sales. So, the team was looking for a way to increase … Read more
High-performing content is key for meeting your overall business goals. But how can you ensure the content you’ve created is actually driving results? Try revisiting your existing content to see how effective it is—which is where a content audit comes in. What Is a Content Audit and Why Do One? A content audit is the … Read more
![The Complete Website Migration Checklist [SEO-Friendly]](https://static.semrush.com/blog/uploads/media/31/5e/315ec018d7072d375d4f6e45f0f6436a/semrush-website-migration-checklist.png)
Before we dive into our SEO-friendly website migration checklist, let’s cover the basics. What Is Website Migration? Website migration is the process of making major changes to a website’s technology, structure, design, or location. Usually with the goal of improving the site’s user experience and SEO performance. Migration is a challenging process. And you need … Read more
I spend most of my days sitting in front of a screen, buried in a Google Doc. (You probably do too.) And while I enjoy deep work, a few times a year I get the urge to leave my desk and go socialize with other human beings—ideally on my employer’s dime 😉 Conferences are a great excuse … Read more
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