Google updated their guidance with five changes on how to debug ranking drops. The new version contains over 400 more words that address small and large ranking drops. There’s room to quibble about some of the changes but overall the revised version is a step up from what it replaced. Change# 1: Downplays Fixing Traffic … Read more
Rebranding happens when companies grow or face big PR problems. As a marketer and SEO expert, you’ll deal with it due to acquisitions, executive decisions or investor demands. Regardless of the reason, traffic will drop when things go wrong. But don’t panic. Both branded and non-branded traffic can be recovered. It depends on the cause … Read more
Google has issued a correction from its previous statement in early February that Web Stories no longer showed in Google Image search results, that is not true. What is true is that Google stopped showing the Web Stories icon in the image search results. Plus, Google Search Console had a reporting glitch with Web Stories … Read more
Gartner’s predictions that AI Chatbots are the future and will account for a 25% drop in search market share got a lot of attention. What didn’t get attention is the fact that the claim fails to account for seven facts that call into question the accuracy of the prediction and demonstrates that it simply does … Read more
For the original iTunes version, click here. This week, we covered another unconfirmed Google search ranking update that hit on February 14th and 15th. Google has some bugs or changes that really hurt recipe bloggers big time right before the Super Bowl. Google’s featured snippets disappeared for a couple of hours on Thursday. Google’s … Read more
It looks like Google has stopped showing FAQ-rich results again. Yes, again. Google told us that FAQ-rich results in the Google search results will be shown for only authoritative sites. Then, around September 13th, they dropped out of the search results only to return again around two months later. Guess what, they are now gone … Read more
It seems that YouTube is not showing up in Google News as often as it use to. Will Flannigan, the SEO Editor at the Wall Street Journal posted a chart from The Trisolute News Dashboard showing the drop in visibility experienced by YouTube in Google News. This means that YouTube videos and results are not … Read more
With constantly evolving search algorithms and user behaviors, fluctuating search rankings are a common occurrence in the world of SEO.But what happens when they suddenly drop? Do you know what steps to take to restore your rankings? Watch this on-demand webinar for a practical guide to diagnosing and recovering lost Google rankings. You’ll learn how … Read more
No matter how often you work on your website, there will come a time where you’ll see fluctuations with your site’s performance — and worst comes to worst, sudden and drastic drop in Google rankings. I personally have seen my website go from sitting at #1 for my keywords for months with no issue, then … Read more
Google has added a new section to the Google Discover documentation to explain three reasons why Google Discover traffic may drop. Those three reasons include changes in interests, content type changes and updates to Google Search algorithms. Google also said, “Traffic from Discover is less predictable or dependable when compared to keyword-driven search visits. Given … Read more
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