Google has added a new section to the Google Discover documentation to explain three reasons why Google Discover traffic may drop. Those three reasons include changes in interests, content type changes and updates to Google Search algorithms. Google also said, “Traffic from Discover is less predictable or dependable when compared to keyword-driven search visits. Given … Read more
For the original iTunes version, click here. We got another official Google ranking update, the September 2023 helpful content update. This week, we had our first post-Google core update tremors and fluctuations. After saying they would a month ago, Google also finally dropped the FAQ-rich results snippets. Google also surprised us by saying How-to … Read more
Anna KravetsProduct Marketing Manager at Serpstat A sudden drop, or even spike, in organic traffic often seems alarming in the world of websites and online marketing, but no need to panic – this article is here to help you when this happens. We’ll show you how to swiftly spot a website traffic drop, list possible … Read more
Did one of your top-performing pieces of content just drop 10 or more positions on the SERPs? Or maybe your content disappeared from search engine results entirely? Either way, SEO ranking drops are something every website owner fears, as they can end up costing you a lot of money. That’s because the effect of a … Read more
For the original iTunes version, click here. Google has a bug with the Google News Publisher Center where some publishers’ feeds were days behind, and it seems fixed now. Google said the visibility for HowTo and FAQ rich results would drop significantly for most publishers. Google said don’t delete old content because you think … Read more
Trivago’s decision to opt out of Google’s new property promotion ads reportedly took a signifiant toll on its profits. Revenue was down 14% year-on-year to $137 million in the second quarter of 2023, following a decrease in organic traffic to its website. Meanwhile, revenue for Expedia, which did advertise with on the search engine’s new … Read more
April 20, 2016 | Posted by Nevyana Karakasheva Local businesses are all about local rankings. The local SEO game is a bit different though. While the organic strategy for higher rankings is focused on attracting high authority inbound links, with local rankings the weights of the ranking factors are distributed among additional elements. … Read more
Google has updated the Google Rich Results test to spell out that the test is coming from the Google URL Inspection tool. This update probably happened when added the new Google-InspectionTool useragent to the crawler list back in May. Now, Google spells it out, it says “Google Inspection Tool smartphone” and “Google Inspection Tool desktop” … Read more
Google announced it would end support for Sitemaps ping endpoints in six months. Google said this is because they are “not very useful” and the “vast majority of the submissions lead to spam.” Google said when this is officially deprecated the “HTTP requests (“pings”) to the deprecated REST endpoint will result in a 404 error.” … Read more
A recent small study by Joy Hawkins showed that if you remove the address from your Google Business Profile listings your rankings in the local pack and in Google Maps will significantly suffer. The kicker is that Google’s own advice and guidelines specifically state, “Important: If you don’t serve customers at your business address, do … Read more
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