When it comes to programmatic advertising, consent isn’t just a requirement; it’s the key to unprecedented revenue potential. Programmatic advertising thrives on precision and relevance, but how can you achieve these without compromising user trust or regulatory compliance? Register and attend this digital advertising webinar to stay ahead, mastering consent-driven ad strategies so you can … Read more
Meta’s third-quarter revenue jumped 23% to $34.15 billion, the latest indicator of a rebound in digital advertising. Meta, the parent company of Instagram, WhatsApp, Threads and Messenger, reported that: Ads viewed in the quarter increased by 31% from a year earlier. Average price per ad decreased by 6%, the smallest decline in seven quarters. The … Read more
Trivago’s decision to opt out of Google’s new property promotion ads reportedly took a signifiant toll on its profits. Revenue was down 14% year-on-year to $137 million in the second quarter of 2023, following a decrease in organic traffic to its website. Meanwhile, revenue for Expedia, which did advertise with on the search engine’s new … Read more
Search engine optimization (SEO) requires constant testing to be effective. If you don’t understand what changes drive growth (or why visitors respond the way they do), you’ll waste your time guessing at solutions while your competitors leave you in the dust. In this article, as someone with significant SEO expertise, I will provide a comprehensive … Read more
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