What if I told you there’s an SEO tactic that allows you to create hundreds of thousands of high quality pages at scale and at a fraction of the cost of doing so manually? Welcome to Programmatic SEO. In this case study, you’ll learn how my team at The Search Initiative grew our client’s organic … Read more
Programmatic SEO refers to the use of automation and data-driven decision-making processes to enhance and optimize a website’s search engine performance. Unlike traditional SEO methods that often involve manual interventions, programmatic SEO relies on algorithms, real-time data analysis, and automation tools to streamline and improve the efficiency of search engine optimization efforts. In this post, … Read more
Programmatic advertising is a revolutionary way of buying and selling digital advertising space. It is an automated process that uses algorithms to purchase ad space in real-time, allowing for more efficient and effective ad campaigns. This process eliminates the need for manual negotiations and allows for more targeted and cost-effective campaigns. Programmatic advertising is quickly … Read more
Programmatic SEO refers to the creation of keyword-targeted pages in an automatic (or near automatic) way. It provides a way for companies to create thousands of website pages targeted at thousands of keywords—without having to design, write, and publish pages manually. Companies like Zapier, Zillow, and G2 use programmatic SEO to generate millions of pageviews … Read more
When it comes to programmatic advertising, consent isn’t just a requirement; it’s the key to unprecedented revenue potential. Programmatic advertising thrives on precision and relevance, but how can you achieve these without compromising user trust or regulatory compliance? Register and attend this digital advertising webinar to stay ahead, mastering consent-driven ad strategies so you can … Read more
With the rise of AI content to help make programmatically generated content more SEO-friendly, many publishers and businesses are considering investing in programmatic SEO. In this article, I’ll explore specific programmatic SEO examples and how they rank in search. Types of programmatic SEO If you’ve researched the topic, you’ve likely come across some of the … Read more
What Is Programmatic SEO? Programmatic SEO involves creating landing pages on a large scale to rank on search engine results pages (SERPs). It’s sometimes referred to as pSEO. Each landing page starts from the same template containing the same elements (e.g., images, pricing, reviews, etc.). You then create variations of the same page using automated … Read more
When most of us think of online advertising, we think of Google Ads. Or, if we’re talking retail and shopping, we might think of Amazon, Walmart or Target ad buys. And, if you’re a B2B, you might think of Microsoft Ads and LinkedIn Advertising. And that just about covers it, right? Not so fast! There’s … Read more
July 18, 2023 | Posted by The In Search SEO Podcast What do you need to do to get your programmatic SEO right? That’s what we’re discussing today with an in-house SEO lead, passionate about programmatic SEO, content, and driving growth at scale. She started her SEO journey at Wix and currently works … Read more
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