A few years ago, I was an SEO Lead managing enterprise clients’ SEO campaigns. It’s a senior role and takes a lot of work to get there. So how can you do it, too? In this article, I’ll share ten tips to help you climb the next rung in the SEO career ladder. 1. Mentor junior … Read more
Google is testing showing a “Post” button in the carousel of buttons in the Google Business Profile local listing panel. So when you view your owned business in Google Search, you may see a “Post” button near the call, directions, share, and save. There is also an “Edit” button there. Typically, those buttons would be … Read more
YouTube influencers can be a key part of a successful marketing strategy. Not only can they help promote your brand, but they can increase your audience reach on one of the biggest content platforms out there. Most importantly, the right influencers are relatable, trustworthy and get your target audience’s attention. Sounds good. But what about … Read more
Forbes has blocked its coupons section of its web site at forbes.com/coupons using an x-robots-tag: noindex directive prior to Google enforcing the upcoming site reputation abuse policy. As a reminder, Google will enforce that new policy on May 5th both algorithmically and through manual actions. Laura Chiocciora notified me of this change on X saying, … Read more
Social media marketing has been relevant for a few decades now. Businesses of all sizes and in all sorts of industries have made the most of these platforms and their integrated tools to promote their brand and what they’re selling. And its relevance hasn’t died down – not even in the slightest. Between 2023 and … Read more
Over the years, Google has seemingly established a pattern in how it interacts with the web. The search engine provides structured data formats and tools that allow us to supply information to Google. Think: meta tags, schema markup, the disavow tool and more. Google then consumes and learns from this structured data deployed across the … Read more
Google is testing showing answers in the Discussions and Forums section within the search results. Google will show the question and then add a shaded box with one of the selected answers under the question. This was spotted by Ethan Lazuk who posted a screenshot on X: Here is what I see, without the answers: … Read more
What Is Keyword Optimization? Keyword optimization is the process of improving your pages to better use your target queries to help more people find your website in search engines. It’s not about finding, analyzing, and choosing keywords. That’s keyword research. Keyword optimization is about using the right ones in the right places and in the … Read more
Gary Illyes from Google spoke at the SERP Conf on Friday and he said what he said numerous times before, that Google values links a lot less today than it did in the past. He added that Google Search “needs very few links to rank pages.” Gary reportedly said, “We need very few links to … Read more
What Is Lower-Funnel Marketing? Lower-funnel marketing aims to persuade people who are near the end of the buyer’s journey to take the final step to buy from you. The funnel refers to a visual representation of the buyer’s journey that can be broken down into three main parts: Top of the funnel (ToFu): Customers start … Read more
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