Google and world’s largest ad group announce landmark AI collaboration

Google and world’s largest ad group announce landmark AI collaboration

The world’s biggest advertising group announced a major collaboration with Google that will see it utilize Gemini AI to help produce its ads, including: Ad narration. Voiceover script generation. Product image creation. The landmark partnership with WPP means that Google’s robots could potentially end up creating ads for some of the biggest brands in the … Read more

Amazon strikes landmark deal in response to Google’s third-party cookie deprecation

Amazon strikes landmark deal in response to Google’s third-party cookie deprecation

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. Why we care. As advertisers explore options beyond third-party cookies for targeted … Read more

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