The Big Disconnect: Charting The Growing Disconnect Between Google And SEOs

The Big Disconnect: Charting The Growing Disconnect Between Google And SEOs

SEO Twitter reacted strongly when I shared Sundar Pichai’s statements about Search Generative Experience (SGE) from Alphabet’s Q1 earnings call (bolding mine): “Based on our testing, we are encouraged that we are seeing an increase in search usage among people who use the new AI overviews as well as increased user satisfaction with the results.” “People question … Read more

OpenAI’s Meteoric Rise: Charting the Course for a $1.8 Trillion Market

OpenAI’s Meteoric Rise: Charting the Course for a $1.8 Trillion Market

Brand Breakdown Series Welcome to the Brand Breakdown series, a monthly deep dive into the marketing strategies of leading global brands. We’ll be exploring the winning, and losing, strategies that are pushing the boundaries of traditional marketing through the lens of owned asset optimization (OAO), a new approach to building consumer connection. Subscribe today for … Read more

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