I’ve been having a lot of convos at Seer over the past year that all start with the same question: Why isn’t Google winning at AI? They have the data, the money, the talent, AND they invented many of the critical breakthroughs that got us where we are today. Yet, they aren’t winning in AI. Why?
We’ve worked with multiple clients who often have a limited image library with no video content or the budget to shoot footage, but still need to produce video ads to improve click-through-rates with their paid media campaigns.
When our Innovation team, a blend of Product Managers and Data Engineers, met at our home office in Philadelphia, we had a clear target: to fast-track a prototype combining GenAI with our data platform Supernova in one day.
Generative AI Use Disclosure:
The search landscape is rapidly changing in 2024. We are long past the time of ‘ten blue links’ and are in an era where the average consumer has more possible digital touchpoints on their buying journey than ever before. As consumers, this is a great thing. As marketers, this is a layer of complexity that few are truly ready for.
In 2024, artificial intelligence (AI) is not just a trendy term but a valuable asset in your marketing arsenal. If you’re eager to embrace the future but find the technical jargon overwhelming, look no further. Together, we’ll demystify the complexities and shed light on some technical concepts. Our goal isn’t to become experts, but to know enough fundamentals to successfully leverage this new technology as part of our daily workflows and processes.
Marketers have more channels to worry about than ever before. New platforms like AI Search Engines and Chatbots are top of mind for many executives. But, how much attention should marketers heed to these channels? How do we contextualize new, exciting technologies with our overall efforts? We found these charts eye opening in their ability to do just that.
By now you’re probably used to hearing from us that we believe a big change is coming to digital marketing. We’re bullish on AI, as evidenced by our recent SEO posts. We are used to change as digital marketers, but this feels different. Momentum has been building since Chat GPT 3 was released a year ago, almost to the day. The advancements feel like an inescapable avalanche, growing in volume and speeding up at an overwhelming rate.
Artificial intelligence is growing in prominence, and marketers are taking notes on how to leverage this technology for content generation. But with so many options and prompts out there, it can be difficult to know where to start. This post will explain the benefits of incorporating AI into your content generation process and share some of our favorite platforms that we’re exploring at Seer.
Many people are now incorporating AI chat tools, such as ChatGPT and Bard, into their online research routines. As these tools continue to evolve and improve, we anticipate an increasing number of users joining this trend.
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