In 2024, artificial intelligence (AI) is not just a trendy term but a valuable asset in your marketing arsenal. If you’re eager to embrace the future but find the technical jargon overwhelming, look no further. Together, we’ll demystify the complexities and shed light on some technical concepts. Our goal isn’t to become experts, but to know enough fundamentals to successfully leverage this new technology as part of our daily workflows and processes.
One of the significant hurdles of semantic SEO is it’s complicated and often inaccessible. Much of our understanding of it is derived from Google’s patent papers. Understanding these papers requires a wide range of skills, a grasp of natural language processing (NLP), search engines, and, occasionally, programming languages. Despite this complexity, grasping the key takeaways … Read more
In this article I’ve curated some of the most commonly misunderstood elements of entity and semantic SEO, aiming to clear the fog around them. Here’s our roadmap: What are the differences between entities, topics and keywords? How do entities affect keyword research? What is a topical map? How do you do on-page optimizations in the … Read more
The search marketing industry has traditionally played catch-up to understanding new technologies deployed by Google and Bing. Here are six developments in SEO related to how search engines rank that all search professionals must understand in order to work effectively. 1. Understand Content Blocks A common mistake I see is people trying to write about … Read more
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