This week, we covered how the Google March 2024 core update finished back on April 19th, and Google forgot to tell us. I also posted the May 2024 Google webmaster report. Google said it’s still possible for sites to recover from the helpful content update. Tuta complained to EU regulators that it was hit by … Read more
TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform. Accessible through the app by searching “Creator Search Insights,” this tool aims to provide creators with valuable insights to inspire and enhance their content creation process. Why we care. Creating trending content has the potential … Read more
Google is testing a button in the search results under the top stories news results to see “more news topics.” I personally cannot replicate this, which makes me think this is new. This was spotted by Punit who shared this screenshot of the button on Mastodon: When click “Entertainment”, it goes to “entertainment news” in … Read more
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Communicating with expertise and authority is a top priority and there’s no better starting point than outlining your content with a topic taxonomy as a way for creating content that has the best chance of ranking. A taxonomy is a system for classifying, organizing, and naming things based on shared characteristics. It is used in … Read more
Bing Search now displays a section named “recent chat topics” for some searchers who have recently used Bing Chat. The area is added at the top of the search results page; it is titled “recent chat topics” and shows a Bing icon with the query in a bubble. Here is a screenshot of this feature … Read more
In this article I’ve curated some of the most commonly misunderstood elements of entity and semantic SEO, aiming to clear the fog around them. Here’s our roadmap: What are the differences between entities, topics and keywords? How do entities affect keyword research? What is a topical map? How do you do on-page optimizations in the … Read more
Google is testing using colors for the +topic search bar refinements, those bubble buttons you sometimes get under this search bar in Google Search. I see normal white buttons, then grey, blue and green, but I am sure there are more. This was spotted by Ethan Lazuk who informed me of this on Twitter but … Read more
It looks like Google is rolling out a small update for knowledge panels in the mobile search results with more card-like results and a larger card at the top and also summary cards. This was first spotted by Shalom Goodman who posted these screenshots on Twitter. He said, “I’m noticing a new layout on mobile … Read more
Google on Friday held the Google Search Central Live event in Tokyo, they do this event around the world and Google’s last stop was Tokyo. The topic, at least from the tweets I saw, was around AI and search – which I guess surprises no one. Kenichi Suzuki was on the ground tweeting live coverage … Read more
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