YouTube advised creators and marketers against deleting videos from the platform. Additionally, the app strongly suggested avoiding making videos private. The Google-owned site explained that removing content from the app or restricting access could disrupt your channel’s connection to people who have watched that video and negatively impact ranking. What YouTube is saying. YouTube Product … Read more
TikTok rolled out a new feature called Creator Search Insights, allowing creators to track trending search terms on the platform. Accessible through the app by searching “Creator Search Insights,” this tool aims to provide creators with valuable insights to inspire and enhance their content creation process. Why we care. Creating trending content has the potential … Read more
TikTok is encouraging creators to post more high-quality content by expanding its incentives, including: Allowing all creators to offer subscription packages. Bringing its Creativity Program out of beta. Upgrading its Creator Academy. Why we care. Encouraging creators to share lengthier videos not only expands advertising opportunities for brands but also enhances engagement. Higher-quality content tends … Read more
Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to join Creator Marketplace in the coming weeks. Chinese export brands will also be invited to … Read more
TikTok has rolled out a new feature to help small businesses create content that is more engaging, relevant and relatable. Creative Cards are data-backed prompts offering creators tips on how to make posts that resonate more effectively with their audience. These cards are divided into five categories: Community Edutainment Creator tools Trends Storytelling Why we … Read more
YouTube is rolling out a personalized ‘For You’ section on the home tab of creators’ channels. From November 20, whoever visists your channel will be greeted with a tailored list of recommended videos, comprising a “mix of content from your channel based on the viewer’s watch history.” The platform is encouraging creators to review their … Read more
I’ve lost count of the SEO training courses that have come and gone since I started in 2011. Most of these people were trying to make a quick buck. So that’s why these rankings are different. Every single program on this list is from an actual SEO expert and independent creator. Here are the best … Read more
YouTube has unveiled a bunch of new tools set to be rolled out in the coming months. Speaking at its Made on YouTube event, the platform revealed five upcoming features designed to help creators make content more easily. Here’s a recap of what it’s in store. 1. Dream Screen YouTube is launching an experimental new … Read more
YouTube is expanding its link listing display on creators’ channel profiles. The platform now allows you to include up to 14 prominent clickable links near the ‘Subscribe’ button to create awareness of your other platforms, such as websites, social profiles, merch sites and any other links that comply with its Community Guidelines. The new feature … Read more
TikTok is testing a new feature that connects advertisers and creators in a financially beneficial way for both parties. Under the new program, titled TikTok Creative Challenge, marketers can share ad briefs with relevant U.S.-based creators, who will then have complete creative freedom to make a video entry for consideration. Should their submission get approval … Read more
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