The concept of brands exists to help build transactional relationships. You learn that XYZ product is good and start looking for that brand anytime you want more XYZ product. Simple. But there’s a subset of brands that seem to transcend this fundamental nature, fostering connection, loyalty, and, on occasion, ****. Brands that resonate deeply, entwining … Read more
Keywords make up the biggest part of every search engine optimization strategy, as these are the queries people use to find the needed content, brands, products, and services on the web. By integrating popular search queries into your content, you make it easier to find your prospects and bring your website higher in search results … Read more
Kateryna HordiienkoResearch Editor at Serpstat When it comes to popular SEO strategies, keyword research and backlinks analysis are among the first associations. You won’t be able to reach better search engine rankings by SEO-oriented tactics only. Adding aesthetic design elements and waiting for magnificent conversion rates is not enough either. Taking care of the site … Read more
The digital marketing world has undergone a true revolution, thanks to search engine optimization (SEO) and content marketing. The combination of SEO and content marketing is a perfect match that helps companies establish their brand online, attract new customers and stay on top of the cut-throat competition. However, perfecting your content merely from an SEO … Read more
Estimated reading time: 15 minutes In today’s fast-paced digital age, turning passive readers into active buyers is the holy grail of online businesses. But what are the secret ingredients to achieve high conversion rates? And what role does something as technical as page load time play in this equation? In this comprehensive guide, we will … Read more
Blog / Technical SEO / The ultimate guide to the robots meta tag and X-Robots-Tag The robots meta tag and the X-Robots Tag are used to instruct crawlers on how to index the pages of a website. The former is indicated in the HTML code of a web page, and the latter is included in … Read more
Communication is a fundamental aspect of human interaction, allowing us to express our thoughts, needs, and emotions. However, for individuals with speech or language impairments, this basic form of connection can be challenging. In such cases, Augmentative and Alternative Communication (AAC) devices emerge as powerful tools, empowering individuals to overcome communication barriers and engage with … Read more
November 5, 2019 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! Summary of Episode 46: Going Deep Into Structured Data & SEO Importance! This week we have … Read more
Blog / Content / How videos impact your SEO rankings Over the past decade, video content has grown to become an essential part of the modern-day digital society. Many businesses have changed their marketing strategies by incorporating videos to communicate better with their target audience. Videos offer an easily consumable format that caters to on-the-go … Read more
Google’s annual Webspam Report covering 2022 highlighted all the ways their SpamBrain anti-spam system became more adept at catching multiple forms of spam. While the report is mainly about reporting how much more spam they caught compared to the year before, the bits about how SpamBrain works seemed just as important. Google SpamBrain Platform SpamBrain … Read more
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