Content marketing is a type of marketing that involves creating and sharing valuable content with your audience. It’s one of the most effective ways to grow your business—when done well. And if you want to be successful, you need a solid content marketing strategy. In this guide, we’ll teach you how to create one. But … Read more
Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. “The conversational experience workflow is designed to help you build better Search campaigns through a chat-based experience,” says the article by Shashi Thakur, Google Ads Vice President and General … Read more
Welcome back to our Universal Design Principle Series! In this edition, we explore the principle of “Low Physical Effort,” a fundamental aspect in designing products and environments that allow for efficient and comfortable use with minimal fatigue. Join us as we uncover the significance of prioritizing ease of use and creating designs that accommodate users … Read more
In Spark with Scala, creating DataFrames is fundamental for data manipulation and analysis. There are several approaches for creating DataFrames, each offering its unique advantages. You can create DataFrames from various data sources like CSV, JSON, or even from existing RDDs (Resilient Distributed Datasets). In this blog we will see some approaches towards creating dataframe … Read more
Have you ever wondered how certain Google search results for products stand out with detailed information like pricing, ratings, reviews, and images, setting them apart from standard listings? These enhanced results are called Product rich results, achieved through Product Schema Markup, aka Product structured data. In this article, we dive into what Product Schema Markup … Read more
With the ever-growing online presence of brands and businesses, having a strong content strategy has become more crucial than ever. Not only does it help in building brand awareness and establishing credibility, but it also plays a significant role in driving traffic and increasing conversions. In the year 2024 and onwards, this trend will only … Read more
SEO is a vast landscape in the realm of digital marketing. Every marketer, whether they admit it or not, is on a continual journey and navigating constantly changing terrain. We all have to adapt to algorithms that evolve, changing digital trends, and strategies that shape the digital world daily. There’s a lot of work to … Read more
Google Merchant Center has been automatically creating and applying promotions to some of your products over the Black Friday holiday season. The truth is, Google has been doing this for some time, but more are noticing this now because there are a lot of discounts going around this season. In fact, the new Merchant Center … Read more
Brand Breakdown Series Welcome to the Brand Breakdown series, a monthly deep dive into the marketing strategies of leading global brands. We’ll be exploring the winning, and losing, strategies that are pushing the boundaries of traditional marketing through the lens of owned asset optimization (OAO), a new approach to building consumer connection. Subscribe today for … Read more
Creating content is easy. Anyone can type up a quick blog article or social media post about a product they’re selling. The hard part comes with getting the reader to take adesiredaction (such as buying a product or joining your email list), which is also known as a conversion event. Turning your content into a … Read more
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