Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. “The conversational experience workflow is designed to help you build better Search campaigns through a chat-based experience,” says the article by Shashi Thakur, Google Ads Vice President and General … Read more
“Always be available”. That’s common advice for online businesses. After all, you don’t know who might be awake and browsing your site. Having a website makes this easy, and using automated bots for your customer service makes it even easier. That’s why conversational commerce has grown so popular. But is this a good development? Or … Read more
Google has officially and fully launched the Google Ads AI conversational experience to all advertisers globally in English. Plus, it is now using Gemini, Google’s latest multimodal generative AI model. Google started experimenting with using AI to generate Google Ads last September. Now that Google has tested it with advertisers, it is ready to launch … Read more
Google fully rolled out its conversational experience to all advertisers in the U.S. and U.K. This feature will soon be globally accessible to all advertisers. However, during the initial rollout, it will only be available in English. Why we care. More advertisers now have access to a feature that could make the process of building … Read more
You may be surprised to learn that conversational intelligence and AI have actually been around for many years. From Facebook’s (now Meta) introduction of Messenger in 2016 to the evolution of voice-enabled technologies such as Alexa and Siri, it is ingrained in our everyday life. The recent growth of chat-based applications and the integration of … Read more
Microsoft is reviewing different ways to implement conversational AI within the Microsoft advertising platform, Kya Sainsbury-Carter, corporate vice president of Microsoft advertising, told Greg Finn yesterday at SMX Advanced. That’s one thing we learned yesterday from the keynote, which explored how conversational AI might radically change search marketing. From higher CTRs to increased ROIs to … Read more
A unique new tool – chat – will let you create Google Ads campaigns. Using Google AI, a new interface will help users set up campaigns directly within the online editor in a conversational format, Google announced today at Google Marketing Live 2023. The best part: it’s optional, not required. Chat or not, it’s entirely up … Read more
Google’s CEO, Sundar Pichai, recently disclosed plans to incorporate conversational artificial intelligence (AI) into the tech giant’s main search engine. This announcement, made during an interview with The Wall Street Journal, responds to the increasing competition from AI chatbots like ChatGPT and other business pressures. The Financial Stakes Of AI Integration The competition to integrate … Read more
Large language ****** (LLMs) will eventually be part of the Google search experience. We still don’t know when conversational AI will appear in Search, but Google CEO Sundar Pichai promises it’s coming. Why we care. The new BingGPT search with integrated AI chat generated a lot of excitement, but so far has only resulted in … Read more
421
229
714
826
543