Personal connection is key to your marketing team’s success

Personal connection is key to your marketing team’s success

Many managers overlook a key opportunity: getting to know their team better. This is the secret to success for search marketing teams. This article explores the significance of truly knowing your team and provides steps to initiate a deeper understanding for improved relationships and job performance. I am not an HR manager and have never … Read more

The Role of Brand Archetypes in Consumer Connection

The Role of Brand Archetypes in Consumer Connection

The concept of brands exists to help build transactional relationships. You learn that XYZ product is good and start looking for that brand anytime you want more XYZ product. Simple. But there’s a subset of brands that seem to transcend this fundamental nature, fostering connection, loyalty, and, on occasion, ****. Brands that resonate deeply, entwining … Read more

Perficient’s Global Footprint Enables Genuine Connection and Collaboration / Blogs / Perficient

Perficient’s Global Footprint Enables Genuine Connection and Collaboration / Blogs / Perficient

With more than 7,500 colleagues and dozens of global locations, Perficient is making genuine and meaningful connections across the world. Through Perficient’s promise to challenge, champion, and celebrate all colleagues, our company remains a top workplace in the eyes of our people. We take pride in creating a diverse work environment that celebrates and enables … Read more

The Surprising Connection Between NBA Player Tracking and Order Management Package Tracking / Blogs / Perficient

The Surprising Connection Between NBA Player Tracking and Order Management Package Tracking / Blogs / Perficient

With the NBA Finals starting on June 1st many fans will be glued to their seats to watch who will be crowned the 2023 NBA champions. While fans closely analyze each team’s performance and decipher the reasons behind the outcome of the games, order management, and package tracking probably is the last thing on their … Read more

The Next Customer Connection Paradigm: Reception Marketing

The Next Customer Connection Paradigm: Reception Marketing

Key Points In early May 2023, Terakeet Chief Revenue Officer Shannon Reedy delivered the keynote presentation at the Reuters Strategic Marketing Summit. Her presentation marked a shift in the marketing and advertising landscape with the introduction of a new strategic approach to consumer connection: reception marketing. Shannon also educated marketing leaders on how to use … Read more

LinkedIn starts filtering connection, follower counts

LinkedIn starts filtering connection, follower counts

Has your list of followers on LinkedIn changed? If so, it’s because LinkedIn said it is now removing “hibernated” and “restricted” accounts from the connection and follower counts of all members and will continue to regularly do so heading forward. New Help documentation. LinkedIn has added new Restricted and hibernated account filtering Help documentation. It … Read more

Fractured Marketing: What It Is and Why It’s Preventing Customer Connection

Fractured Marketing: What It Is and Why It’s Preventing Customer Connection

What is fractured marketing? MARKETINGTERMDEFINITION Fractured marketing The failure to fully align all of a brand’s marketing campaigns and channels under one strategy. Fractured marketing results in difficulty connecting with customers when they reach out in search of solutions to their problems.  Brands that prioritize omnichannel marketing may get results, but without a strategy that … Read more

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