For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term. However, this hyper-focused keyword approach is now considered outdated in many cases. Today, searcher behavior, query intent and … Read more
TikTok published a new guide offering best practices for lead generation on the platform. The comprehensive 25-page document, which was released in partnership with Hubspot, provides actionable tips on: Lead generation forms. Hooks. Messaging. Calls to action. Why we care. Even if feel confident in your lead generation abilities, this document could shed light on … Read more
TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. The 13-page guide includes tips and recommendations for: Account structure. Campaign setup. Data connections. Creative. Attribution. Measurement. Why we care. If you plan to run campaigns on TikTok this year, you should check out this guide … Read more
Several years ago, Google Search added a search feature to help you pronounce words. Google Search back in 2019 added to that feature a way to practice your pronunciation directly in the search results. Now there is a “practice” button that will turn on your device’s microphone and let Google Search hear you as you … Read more
What healthcare marketing strategies leverage patient education as a medical practitioner? Healthcare consumerism is changing how medical practice professionals market their services. Today’s consumers expect an innovative and advanced healthcare experience. Patients are actively educating themselves online to make informed decisions on their treatment options. According to a study, 80% of internet users in America … Read more
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