Here are some really smart looking cupcakes that are from the Google office in Dublin. They say Google for Education on them with the Google for Education logo? I found these and more on Instagram. This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos … Read more
There’s an overlooked problem in many of today’s companies and their marketing departments: a lack of education and leadership in search marketing. It’s something that could be improved and has caused me a bit of angst when working at a new company for the first time. Addressing this issue can improve search marketers’ job satisfaction … Read more
As academic institutions continue to focus on providing quality education and research, their online visibility is often neglected. This means that potential students may be unable to find them easily on search engines, leading to missed opportunities for growth and impact. In the fall of 2022, Search Influence commissioned a study with the research team … Read more
A lot of what impacts SEO success is ultimately out of the hands of search professionals. We can have elaborate and robust SEO strategies in place. We can demonstrate substantial traffic growth. Our organic conversions can be higher than ever. All it takes is an errant noindex tag to decimate our success overnight. There are … Read more
Google has removed the ability to opt out of Education Q&A carousel in its search results. The original help documentation had a section with a link to a form to request not to show your content in the Education Q&A carousel, which was now removed. Google launched Education Q&A structured data just about a year … Read more
What healthcare marketing strategies leverage patient education as a medical practitioner? Healthcare consumerism is changing how medical practice professionals market their services. Today’s consumers expect an innovative and advanced healthcare experience. Patients are actively educating themselves online to make informed decisions on their treatment options. According to a study, 80% of internet users in America … Read more
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