Reading Time: 8 minutes You’ve been running a comprehensive search engine marketing campaign comprising SEO and Google ads for your ecommerce store and have decent website traffic coming to it. The problem is that only a small percentage of those people who visit your website end up buying from you or subscribing to your newsletter. … Read more
In today’s online landscape, your brand’s trustworthiness is the key to unlocking sales and growth. For businesses of all sizes, crafting a website that inspires confidence is no longer optional—it’s crucial for attracting and retaining customers. Remember, as we navigate 2024, your website isn’t just a digital storefront; it’s a powerful tool that can sway … Read more
What Is ****** SEO? ****** SEO is the process of improving ******** website rankings in search engine results pages (SERPs). Compared to traditional SEO, however, it poses unique challenges due to the strict regulations governing ********, esports, and online lotteries. The ******** industry is also very competitive, with thousands of ******* fighting for the same … Read more
In pursuit of “maximizing the power of search intent,” Microsoft Advertising revised its multi-channel strategy in February. However, not all advertisers have seen a welcome change to their account performance. Learn how the mandatory Audience Network expansion impacted this software company, which saw 26% of its budget spent with no added conversions or performance benefits. … Read more
On-page optimization (also known as on-page SEO) is the process of optimizing your website for search engines and their crawlers. It involves making changes to your website’s content, structure, and code to make it easier for search engines to understand and index your pages. On-page optimization is an important part of any SEO strategy, as … Read more
In the vast realm of the internet, being noticed is one thing, but being trusted is where the real magic happens. Imagine you have a fantastic website, killer content, and a burning desire to make your mark. But you might be missing a crucial piece of the puzzle – it’s called E-E-A-T. E-E-A-T stands for … Read more
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Social media SEO is optimizing your social media profiles and posts so more people discover your brand in search results. Both on social platforms and search engines. For example, social SEO can help your video rank higher in YouTube results: And Google: Higher rankings can translate into more viewers, social engagements, and followers. And more … Read more
Updated: October 9, 2023. Here is an SEO consultant’s review of Netpeak Software: Netpeak Spider and Netpeak Checker. An SEO consultant’s job requires using many tools, so it’s important to choose the right tools that make daily work with analyzing websites and their features easier and faster. Below, you’ll read about what the set of … Read more
SEO audit tools are vital to any search engine marketing tool stack. The best tools can help you easily identify the issues hurting your site’s performance in search results. Whether you’re a site owner, SEO professional, or content manager, you can leverage these tools to prioritize the most urgent fixes for your site. You’ll also … Read more
Social signals are not a Google ranking factor. But they can increase your brand’s visibility in search results, generate traffic to your website, and build brand awareness. This is why social media should be part of your overall marketing strategy. Do Social Signals Affect SEO? In 2015, Google’s John Mueller stated unequivocally that social signals … Read more
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