Step 1. Gather Information About Your Own Website. Before you start analyzing others, let’s make sure you have enough info about yourself and your own site. You are going to need it to compare against your competitors. Here’s what you will need to use: Your ranking keywords (both the ones you are using and are … Read more
Google’s John Mueller said on Twitter that removing content doesn’t make the rest of your content rank higher. He said on X, “keep in mind that removing content doesn’t make the rest rank higher.” Google’s very own helpful content update documentation does specifically say, “removing unhelpful content could help the rankings of your other content.” … Read more
At the Microsoft AI event on last Thursday, I had a sit down with Kya Sainsbury-Carter, the Corporate Vice President of Microsoft Advertising, who told me that clicks on ads within Bing Chat are higher than clicks on ads in traditional search. 1.8X higher to be exact and with shopping ads, specifically in Bing Chat, … Read more
Due to Google’s algorithms constantly evolving, it can be difficult to determine areas to focus your SEO efforts on for maximum results. Yet, there’s one ranking factor that’s always worth optimizing for: content. With the launch of the helpful content system, there’s no doubt that content tailored to people’s needs can naturally secure a high … Read more
Most online content feels like stale crackers. Sure, it hits the spot. If you’re starving, it might help you feel less weak in the knees for a while. But then you will use that cracker-induced burst of energy to get yourself to some good food. As fast as possible. When the only question we ask … Read more
In this post, I’ll show you EXACTLY how to get higher rankings in Google. In fact, this is the same process I’ve used to rank #1 in Google for “SEO checklist”: And “link building tools”: So if you want to rank higher in Google in 2023 and beyond, you’ll **** this new guide. What is … Read more
If you want more traffic to your website from search engines, you need to rank higher for keywords that people are searching for. Below are a few simple SEO tips to help you do that. 1. Rank faster by picking easier keywords Many things affect ranking difficulty. But if you see pages from similar caliber sites … Read more
As academic institutions continue to focus on providing quality education and research, their online visibility is often neglected. This means that potential students may be unable to find them easily on search engines, leading to missed opportunities for growth and impact. In the fall of 2022, Search Influence commissioned a study with the research team … Read more
June 17, 2020 | Posted by Mordy Oberstein It was such a good question, I wish I would have thought of it myself. But I didn’t. Nati Elimelech, a masterful and underrated technical SEO asked it. The question you ask? What does Click-Through Rate (CTR) look like above the fold versus below the … Read more
April 14, 2021 | Posted by Liraz Postan SEO takes on a major role in the world of digital marketing. When we think of SEO, though, Google seems to be the first thing that comes to mind. For those of you who might have forgotten – Google isn’t the only search engine out … Read more
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