In the ever-crowded digital landscape, content marketing and SEO remain powerhouses for attracting organic traffic, boosting brand visibility, and establishing your business as an industry leader. But there’s a catch: competition. Even in niche markets, you’re likely facing off against a slew of established players, all vying for the same audience and top search engine … Read more
5 Ways to Outperform Your Competition by Leveraging the Future of Search 04 Mar 2024|5 MIN READ The search landscape is currently undergoing a monumental transformation. There has been a substantial technological shift in the past 18 months, driven by advancements in artificial intelligence, notably Generative AI, which has changed search behaviour. This presents both … Read more
What Is Retail SEO? Retail SEO makes your site and products discoverable in search results. It involves optimizing a website’s content, pages, and code through keyword research, link building, and other activities. Say you have an online store selling children’s clothing. With retail SEO, you’d optimize your site by writing keyword-rich product descriptions and blog … Read more
More frequently than not, B2B buyers are vetting sellers based not only on product specifications, pricing and other traditional factors but on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly. Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and discovered that … Read more
Analyzing industry-specific traffic trends allows digital marketers to build strategies that align with established traffic patterns in their industries, take advantage of overlooked channels, and maximize returns by allocating resources more effectively. In this report, we examine industry-based traffic distribution data gathered for 2023 using Semrush Open .Trends. Across the report, we’ll look at several … Read more
In the enchanting world of office camaraderie, LDC employees embarked on a mystical journey, competing in a Hogwarts-themed competition that brought out the wizardry in them. With a plethora of challenges, activities, and house-related quests, the teams at LDC proved that teamwork and creativity know no bounds. House Sorting: The competition began with employees being … Read more
Blog / SEO Strategy / How to Do a Competitor SERP Analysis Beating your SERP competition can be tough, but it’s still doable. To reach the top of the SERP, you have to go through dozens of steps. One of the initial and most important ones involves performing an extensive SERP analysis. In this guide, … Read more
Step 1. Gather Information About Your Own Website. Before you start analyzing others, let’s make sure you have enough info about yourself and your own site. You are going to need it to compare against your competitors. Here’s what you will need to use: Your ranking keywords (both the ones you are using and are … Read more
What Is Real Estate SEO? Real estate SEO uses a set of processes aimed at improving your real estate website’s visibility on search engine results pages (SERPs). This makes it easier for potential homebuyers and sellers to find you. The real estate search engine optimization correlation is simple—the higher you rank in search results, the … Read more
SEO is just as essential as ever in building a powerful marketing strategy. And as the industry continues to evolve, the competition for SEO jobs is heating up. As more newcomers enter the SEO field – and as that field continues to be transformed by emerging technologies – jobs are becoming harder to come by. … Read more
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