Technical SEOs aren’t concerned that the rise of artificial intelligence (AI) will negatively impact their job security. That’s one insight from the State of Technical SEO Report 2024, released by digital marketing agency Aira and the Women in Tech SEO community. 64% said they were “not at all” worried. 36% said they were either “a … Read more
Google has updated its Search Console performance reports to change how it evaluates impressions and clicks metrics with job listing and detail pages. Google said nothing has changed with how it ranks or displays job listings and detail pages, but the metrics within these reports may change because Google has changed how it tracks clicks … Read more
Google changed how it counts clicks and impressions for job listing and detail pages within the Search Console performance reports. You may notice an increase in clicks and impressions when filtering by job listings and detail pages but that is only because Google evaluates these data points differently than it did in the past. There … Read more
Learn the pros & cons and the key differences between being an independent SEO consultant vs SEO specialist working for a company. This episode of the SEO Podcast focuses on comparing the roles of an SEO consultant and an SEO employee. We’ll explore the advantages and disadvantages of each, as well as their similarities and … Read more
Google seems to be testing a new interface for the job search results. The old interface was more like a boxed in module, the new interface seems to flow more nicely and be more integrated into the search results user interface. This new design was spotted by Alexander Chukovski who posted the screenshot on X … Read more
Google updated their job posting structured data guidance in order to change the requirements of how to best keep Google notified of new webpages and changes to existing webpages. Google Job Posting Structured Data Guidance Google’s job posting structured data guidance is designed to help publishers become eligible for enhanced visibility in Google Search results … Read more
We studied 229 job postings to understand Chicago’s current SEO job market better. In this new report, you’ll learn: Here’s what we discovered: Key Takeaways The average salary for SEO jobs in Chicago is $68,181 per year (11% higher than the national average). Only 52% of SEO jobs in Chicago require a bachelor’s degree (or … Read more
We studied 77 job postings to understand the current SEO job market in St. Louis better. In this new report, you’ll learn: Here’s what we discovered: Key Takeaways The average salary for SEO jobs in St. Louis is $49,805 per year (24% lower than the national average). 96.3% of SEO jobs in St. Louis require … Read more
SEO is just as essential as ever in building a powerful marketing strategy. And as the industry continues to evolve, the competition for SEO jobs is heating up. As more newcomers enter the SEO field – and as that field continues to be transformed by emerging technologies – jobs are becoming harder to come by. … Read more
Artificial intelligence (AI) is over-hyped. AI is not the panacea to your business’s woes. AI will not fix your unproductive team. AI will not catapult your career overnight. AI is an emerging technology that has captured the zeitgeist, and its long-term impact is unknown. Three tenets of my argument for why AI will not change … Read more
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