Updated: April 3, 2024. Discover how to become an independent SEO consultant. Get insights from a seasoned professional and achieve success in the world of SEO. Since I began doing SEO in 2012, my biggest dream has been to work as an independent SEO consultant. However, it was not until a decade later that I … Read more
Digital marketing is no longer a wild west of consumer data. In more and more geographical areas, legislation is being passed to protect the data of internet users. This undeniable noble endeavor designed to ensure a greater degree of privacy also has negative impacts on marketers, who have long relied on that data to … Read more
What Is Market Penetration? Market penetration is a measure of the reach and sales of your brand, product, or service within an existing market. There are several ways to achieve better market penetration, like attracting new customers, retaining existing ones, or acquiring competitors. But in most cases, the goal remains the same: to capture more … Read more
We’ve put together a list of our favorite writing tools for marketers. From crafting copy to creating blog posts, these tools can help you with all aspects of writing. Research, organization, SEO, editing—you name it. These online writing tools help you with the physical writing of your text. They can analyze and optimize existing writing. … Read more
SEO is just as essential as ever in building a powerful marketing strategy. And as the industry continues to evolve, the competition for SEO jobs is heating up. As more newcomers enter the SEO field – and as that field continues to be transformed by emerging technologies – jobs are becoming harder to come by. … Read more
As a search engine optimization specialist, you already know the importance of content that answers query intent. But what happens when an internet user doesn’t know what information they need? Google took it upon itself to solve this with the release of Google Discover, first seen in 2018. Known as Google Feed until 2018, Discover … Read more
In part one we learned about Amy Toman and her **** for small business. We dug more into that **** in part two and also spoke about helping small businesses with local optimization, even with low budgets. Plus, we spoke about the Google Product Experts community. Most local SEOs care deeply about small businesses, she … Read more
There’s no doubt that local marketing is becoming increasingly more competitive. To outpace competitors and engage with local customers, especially when you’re a national brand, it helps to incorporate a more well-rounded approach to marketing across search, social, and reputation management. Today, even brands that operate locally are expected to provide local information on SERPs … Read more
Imagine all you needed to make money online was a website. You don’t have to create your own products or offer a service. Sounds good? Welcome to affiliate marketing. According to Statista, business spending on affiliate marketing hit $8.2 billion in the U.S in 2022 and Influencer Marketing Hub estimates that the industry willl continue … Read more
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