Google’s John Mueller responded to some questions around why sites hurt by the September 2023 Google helpful content update have not recovered with March 2024 Google core update now being complete. He said on X that while recoveries are still possible, “some things take much longer to be reassessed (sometimes months, at the moment), and … Read more
Want to scare an SEO? Just tell them they need to manage a site migration. Want to make an SEO faint? Tell them they need to manage to split a site into two or more sites while merging content on those sites. John Mueller from Google said it takes Google longer to process site splits … Read more
Mikhail Parakhin, the head of Bing Search and Microsoft Advertising, is stepping down from that role as Parakhin “decided to explore new roles.” We’ve quoted Mikhail Parakhin here countless times over the past couple of years, to hear that he is leaving the role makes me super sad. His transparency and willingness to listen to … Read more
Everyone in the SEO community is talking about how John Mueller’s website is no longer listed in the Google Search results. It seems like it was deindexed and removed from Google completely. The question is why? John Mueller is one of the most recognized Google Search spokespeople on the internet, so for his site, johnmu.com, … Read more
Google has officially deprecated the Sitemaps ping endpoints. Now, when you try to access it, Google responds, “Sitemaps ping is deprecated,” with a link to the post about it going away. Here is a screenshot of the error: Google did tell us several months ago that it will stop working around now and Google was … Read more
Google seems to be testing longer search result snippets again. We saw this recently with Google Ads, some really long Google Ads descriptions and now we are seeing it with the organic/free listings. This was spotted by AbhisheK Kasaudhan who shared this screenshot with me on X: This is what I see for those snippets: … Read more
Google has updated its policy where an identifier exists issue will no longer lead to disapproval of your product listings. Instead, Google will first issue you a warning for identifier exists. Google explained that “Unique product identifiers (UPIs) define the product you’re selling in the global marketplace. They uniquely distinguish products you’re selling and help … Read more
Google Ads will stop responding to multicall requests within hybrid setups from January 2024. The announcement comes as the platform continues its gradual transition from waterfall to real-time bidding auctions for publisher apps. Why we care. Publisher apps must ensure they comply with the updated rules, as Google Ads has issued a warning that it … Read more
Google may be testing showing longer-form justifications in the Google local results. In the example below, provided by Miriam Ellis on X, it showed a more extended description/justification provided by Yelp. The “The 25 most photographed restaurants in Greater Cleveland, according to Yelp” is the justification part of the snippet. As a reminder, Google was … Read more
Google Ads has stopped supporting Store Sales Direct (SSD) as a standalone product. The update means that SSD conversion upload requests to the Google Ads API are also no longer supported. Why we care. Marketers must stay informed about updates in reporting data and sales measurements to maintain accurate reports. This ensures effective campaign optimization … Read more
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