Google may be testing showing longer-form justifications in the Google local results. In the example below, provided by Miriam Ellis on X, it showed a more extended description/justification provided by Yelp. The “The 25 most photographed restaurants in Greater Cleveland, according to Yelp” is the justification part of the snippet. As a reminder, Google was … Read more
Google Ads has stopped supporting Store Sales Direct (SSD) as a standalone product. The update means that SSD conversion upload requests to the Google Ads API are also no longer supported. Why we care. Marketers must stay informed about updates in reporting data and sales measurements to maintain accurate reports. This ensures effective campaign optimization … Read more
Google has been downplaying the importance of links in its ranking algorithm for the past couple of years now. But last Thursday, at PubCon, Gary Illyes from the Google Search team said he wouldn’t even put links into the top three ranking signals Google Search uses. Gary was quoted saying this in several posts on … Read more
YouTube is testing longer but fewer ads on its connected TV app. The platform is hoping to improve the user experience and boost engagement for non-premium subscribers by running extended ads in the middle of videos as opposed to short ads throughout. YouTube is yet to confirm the duration of these new ads and the … Read more
X (Twitter) has paywalled Tweetdeck for both brand and personal accounts. Users now need to be Blue subscribers to access the tool, which has been rebranded as XPro under Elon Musk’s reign. Why we care. Some people will feel disgruntled about paying for a tool that has historically been free, so may leave the platform … Read more
Microsoft is working hard to upgrade the Bing Chat infrastructure. This will not only make Bing Chat faster and more reliable but also enable features like third-party plugins and nosearch. But this upgrade is taking longer than expected, according to Bing’s CEO, Mikhail Parakhin. Mikhail Parakhin was asked for an update on both plugins and … Read more
Google said starting in June 2023, the Google Merchant Center policy will stop disallowing the listing of COVID-19-related terms for Google Shopping Ads and free listings. This is an update to the Google Merchant Center Sensitive events policy. Google wrote, “In June 2023, we will be removing restrictions on coronavirus (COVID-19) related content under our … Read more
Google updated the video structured data to say that the description property is no longer required. Instead, Google moved the description property item to the “recommended” section, from the “required” section of the help document. This means that videos that were missing the description property within your structured data are now valid. Google Search Console … Read more
Google has removed the requirement to have the description property as part of your video structured data. Google says it is still recommended to provide a description to your videos in the structured data but it is not a requirement. With that, Google Search Console will not report errors for missing description property items. Structured … Read more
Google now says the canonical link element is not recommended for syndicated content; instead, block the syndicated content from being accessed to avoid duplication. Google posted this new piece of information in this help document over here. What’s new. Google posted this paragraph under the section “syndicated content:” “The canonical link element is not recommended … Read more
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