Reddit is piloting a free suite of tools designed to help businesses improve their engagement with consumers. The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when, and how to effectively participate on the platform — whether it’s alongside their Reddit ads or by itself for more natural interaction. New … Read more
Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. The lack of information surrounding the new ad format has drawn criticism from advertisers. First spotted: The new ad format was first flagged … Read more
TikTok is trialing 30-minute long video uploads for some users in the beta version of its app. Why we care. Longer videos may provide more opportunities to place ads in the middle of clips, known as mid-roll ads. These mid-roll ads often lead to higher completion and engagement rates. First look. The new upload option … Read more
Google Ads has confirmed it is trialling a new overview slide metrics feature. The platform told Search Engine Land this new dropdown tool has been rolled out to a limited number of advertisers to offer more flexibility from the overview page. Why we care. This new feature simplifies access to essential data for advertisers by … Read more
YouTube is testing longer but fewer ads on its connected TV app. The platform is hoping to improve the user experience and boost engagement for non-premium subscribers by running extended ads in the middle of videos as opposed to short ads throughout. YouTube is yet to confirm the duration of these new ads and the … Read more
TikTok is trialling a new ad-targeting tool that reportedly offers improved data privacy protection. PrivacyGo operates like a data clean room, where separate parties can input multiple sets of data and find commonalities without sharing the original source. Why we care. If PrivacyGo works as expected, this tool will provide marketers with deeper insights into … Read more
Microsoft announced it would be testing the ability of third parties who are delegated or authorized providers to advertise for certain government services with review and pre-approval. This is for US-based advertisers with the Microsoft Advertising Search Network and Microsoft Audience Network. It is supported for these approved government services: Recreational passes/licenses including but not … Read more
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