An accredited K-12 distance learning school relies on organic search performance to attract new students. Here’s how they improved traffic and rankings with seoClarity. SEO Challenge: Poor Traffic and Rankings for Top Landing Pages The school’s SEO team recognized that the pages for some of their target terms, specifically for “upper school” and “lower school” … Read more
You should expect to see “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Why we care. Google just today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. We’re … Read more
Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain point has been the lack of visibility into search queries triggering ads. Without this data, optimizing Performance Max campaigns has been limited. Relief seemed at hand when, in February 2023, Google introduced the campaign_search_term_insight report, … Read more
This week’s Ask an SEO question comes from Arpit, who asks: “How do I optimize SEO conversions on non-branded search terms?” Great question! This one is all about meeting user needs and modifying your copy or the page experience at the current step in the consumer journey. And it applies to both B2B and B2C. … Read more
Niche keywords can help you attract more qualified traffic to your site. In this article, we’ll show you tactics for doing niche keyword research. And share top tools for building out your list of niche keywords. But first, let’s cover the basics. What Are Niche Keywords? Niche keywords are long-tail keywords (highly specific search terms) … Read more
Search term comparison allows you to focus on keywords with the most traffic potential and highest relevance to your target audience. And Google Trends (a free tool) offers uniquely powerful insights into the ever-shifting world of search. Because it uses a sample of Google searches to reveal the popularity of search topics relative to timeframe … Read more
What Is YouTube Keyword Research? YouTube keyword research involves finding words and phrases users enter into the YouTube search bar to find videos they want to watch. These words and phrases are known as YouTube keywords, search terms, or search queries. Conducting keyword research for YouTube helps you understand your target viewers. That way, you … Read more
Location landing pages don’t get enough respect. You set them up with your name, address, phone number & hours. Maybe you embed a Google Map for driving directions. Perhaps you write some copy that no one will read, and if you have multiple locations, you repeat the same copy on each page and just change … Read more
Google said starting in June 2023, the Google Merchant Center policy will stop disallowing the listing of COVID-19-related terms for Google Shopping Ads and free listings. This is an update to the Google Merchant Center Sensitive events policy. Google wrote, “In June 2023, we will be removing restrictions on coronavirus (COVID-19) related content under our … Read more
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