For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term. However, this hyper-focused keyword approach is now considered outdated in many cases. Today, searcher behavior, query intent and … Read more
When you remove or update content from your website, it’s not guaranteed that Google will pick this information up right away. That means the outdated content may still appear in search results for weeks—even months. But you can use Google’s tools to help make sure your potential website visitors are getting the right information in … Read more
Moving away from conventional KPIs and toward a more advanced understanding of your campaigns gives you real competitive advantages. I could have written about this topic years ago, but it’s especially important as engagement costs on major advertising channels continue to increase, and an unpredictable economy puts a premium on efficiency. Ready to change the … Read more
Brandon Mercer, who works at Hearst Newspapers, posted in the Google Search Console help forums that people are using the “remove outdated content tool” from Google to remove competitor pages, and he said it works. Although Google’s Danny Sullivan responded, he seems unconvinced that it does indeed work. The tool was launched in January 2020 … Read more
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