The Killer Whale is back. The latest Knowledge Graph update, released in March, continued the laser focus on person entities. It appears Google is looking for person entities to which it can fully apply E-E-A-T credibility signals and aims to understand who is creating content and whether they are trustworthy. In March, the number of … Read more
You probably know Schema Markup for its ability to help pages achieve a rich result. But did you also know that you can use Schema Markup to build a reusable content knowledge graph for your organization’s web content? When SEO professionals do Schema Markup with the sole intention of achieving a rich result, they miss … Read more
Knowledge graphs have been central to semantic technology for decades. From healthcare to eCommerce to fraud detection to SEO, knowledge graphs empower organizations to harness the full potential of their information architecture. But even with a long history, knowledge graphs are more relevant now than ever. According to Gartner’s Emerging Tech Impact Report, a robust … Read more
What is a Knowledge Graph? A knowledge graph is a structured representation of knowledge that describes entities and the relationships between them. Knowledge graphs are a part of “knowledge representation“, a field of Artificial Intelligence (AI) that deals with presenting data in a way that enables machines to engage in reasoning, problem-solving, decision-making, and inferencing. … Read more
If you search for a specific company, you’ll likely see a big block of information on the right (sometimes the top) of your screen. That’s Google’s Knowledge Graph. This block – also known as the Knowledge Graph Card or Panel – contains relevant, context-specific information regarding your search, powered by the Knowledge Graph. If you … Read more
What is a Knowledge Graph? A knowledge graph is a reusable data layer that serves as a collection of relationships between things, defined using a standardized vocabulary. It provides a structured framework from which new knowledge can be gained through inferencing, allowing for the exploration and understanding of complex relationships within diverse datasets. The goal … Read more
In July, Google released a massive update to the Knowledge Graph. We named it the E-E-A-T Knowledge Graph update and gave it the codename “Killer Whale” because it made a splash in the SERPs twice: In real time between July 14 and 18. As part of the September helpful content update. A Knowledge Graph (Vault) … Read more
I have been optimizing sites for search engines since 1998, the year Google was incorporated. In those 25 years, I never saw an update as big as the 2023 E-E-A-T Knowledge Graph update. My team took a vote and chose a cheeky nickname for the update: Killer Whale (massive and making a big splash). The … Read more
Google Search now supports what is called supports syntax graph merge. Essentially this means different syntaxes of structured data can now connect together as one. Google has updated validator.schema.org, the Google rich result test and “all Google ingestion” to support this. What does this mean. Ryan Levering, a Software Engineer at Google explained, “so you could implement the … Read more
Google Search as of last week now supports syntax graph merge. This allows you to use two different forms of structured data, such as JSON-LD and Microdata, on the same page, and Google will support both. This was announced yesterday at the Google Search Central Live event in Zurich. Ryan Levering, a Software Engineer at … Read more
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