The new buzzword in SEO is information gain. And like all new buzzwords, SEOs are throwing it around like we’ve just discovered fire. But there’s a massive problem. Information gain means different things to different people. In this article, you’ll learn about information gain and how to use it to your advantage. The 3 schools … Read more
One of the great tragedies of the digital marketing world is that “PPC” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Advertisers who are “Google-first” or “Meta-first” tend to struggle to make the leap to the alternate platform. Yet, as … Read more
What Is Page Authority? Page Authority (PA) is a value score search engines place on webpages. It’s used as a metric to indicate a page’s likelihood of ranking in search results. Think of Page Authority as a grade for how much search engines trust and value a specific page on the internet. The score is … Read more
What Is Web Analytics? Web analytics is the process of working with website data to improve the user experience (UX) and site performance. And includes creating goals, collecting and analyzing data, and making decisions based on your analysis. Digital analysts, ecommerce specialists, UX designers, product managers, and content managers all rely on web analytics to … Read more
What Is a 308 Permanent Redirect? A 308 Permanent Redirect is an HTTP response status code—a three-digit number sent by a web server in response to a client’s request—that tells browsers and search engines that a resource has permanently moved to a new URL. Other HTTP response status codes you might be familiar with include … Read more
What Is Mobile-First Indexing? Mobile-first indexing means Google’s web crawler prioritizes indexing the mobile version of a website’s content over its desktop counterpart. Which informs rankings. With Google’s original desktop-first indexing, their system would crawl pages from your site with the desktop and mobile user agent (crawlers). Then, it would get page information from the … Read more
The European Commission has designated Google as a gatekeeper under the new Digital Markets Act (DMA), which aims to increase competition in the tech industry. The legislation will come into effect in March 2024. Google is among several big tech firms like Apple, Amazon, Meta, Microsoft, and ByteDance that must comply with the rules within … Read more
How has search evolved? “AI is not merely reshaping the mechanics of online search; it’s causing a seismic shift in how we interact with search engines and engage with content online.” Jon Earnshaw, Chief Product Evangelist & Co-Founder at Pi Datametrics As Jon points out in his future of SEO webinar, we have seen some … Read more
The inner workings of Google’s search algorithm remain shrouded in secrecy, yet one important piece of the ranking puzzle involves an army of over 16,000 contractors known as quality raters. Just what do these raters evaluate when they visit websites, and how much influence do their judgements have over search rankings? This article will demystify … Read more
September 6, 2017 | Posted by Shay Harel August made for quite the interesting month on the Google SERP. At first glance you might not think of August as being SERP spectacular. Don’t be fooled however, amidst the multitude of SERP features tests and changes Google revealed a big card that gives us … Read more
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