What Is Cumulative Layout Shift (CLS)? Cumulative Layout Shift (CLS) measures the visual stability of your webpage’s content as a user views it. This metric takes into account unexpected movement of elements in the viewport as the page loads. These kinds of layout shifts can frustrate users because they occur without warning. Making for a … Read more
What Is Page Authority? Page Authority (PA) is a value score search engines place on webpages. It’s used as a metric to indicate a page’s likelihood of ranking in search results. Think of Page Authority as a grade for how much search engines trust and value a specific page on the internet. The score is … Read more
What Is Quality Score? Quality Score (QS) is a metric Google uses to evaluate your ad quality. It’s measured on a 1-10 scale. A higher score suggests that your ad is likely more relevant compared to competitors’ ads. A lower score indicates there are areas for improvement. This score reflects how well your ad aligns … Read more
An SEO score is a metric given by an SEO tool to give you an idea about the health of your website regarding SEO. The exact meaning will differ depending on which tool you use. But generally speaking, it refers to the technical SEO health of your site. Having technical errors on your website can significantly … Read more
What Is Google PageSpeed Insights? Google PageSpeed Insights (PSI) is a popular, free tool that analyzes the page speed of a website on mobile and desktop devices. It gives you a score between 0 and 100. A higher score would usually mean your website is optimized for speed and efficiency. Then, it provides suggestions on … Read more
June 24, 2020 | Posted by Shay Harel I’ve been on a kick for a while now that the way we track rank on the SERP needs to change. In specific, qualifying what a ranking ‘win’ means is more important than ever. With so many SERP features dominating the above the fold space … Read more
Page speed has been the central discussion for the SEO community lately, with much impetus given to Google’s new speed metric, WebVitals. Google and other search engines have been vocal that user engagement is a significant ranking factor for quite some time. So naturally, web admins have been trying to reach the best page speed … Read more
Quality score. Two words that strike fear in the hearts of paid search professionals everywhere. OK, not really. But quality score can be a confusing metric that sparks debate. A vanity metric? Some practitioners contend that quality score is a vanity metric. Others view quality score as a KPI to be optimized and reported regularly. … Read more
Quality score is one of the few constants in PPC marketing. It is a score calculated by Google and Microsoft alongside your bid to determine your ad rank. Yet, the factors of quality score and how much each lever impacts them is often a subject of debate. We will dive into each quality score factor … Read more
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