Have you ever clicked on a brand’s ad and ended up on a website you weren’t expecting? That’s ad hijacking. And it hurts advertisers and users. Keep reading to learn how ad hijacking works, the risks it poses and how to protect your brand. What is ad hijacking? Ad hijacking is when an affiliate mimics … Read more
Google Search may have a bug in the European regions with hotel listings being hijacked by spammy sites. Google will show TripAdvisor, Hotels.com, Booking.com and other legit sites in its search results but when you click on those listings, you’re taken to a different site, a spammy site. It is hard for me to replicate … Read more
In a previous article, we redefined customer attention, divided it into categories, and explored a new lens for building authentic customer relationships. This approach helps brands identify and understand their true competitors. Adding “attention competitors,” or brand pirates, into the mix with traditional competitors helps brands avoid gaps in their digital marketing strategies. With this … Read more
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