GPTs, the no-code way to create custom ChatGPT experiences from OpenAI, allow brands to reach ChatGPT users in the GPT Store. Considering that 80% of Fortune 500 companies have registered OpenAI accounts, it’s an important market segment for most businesses to engage. It gives people new ways to try your brand’s products and services while … Read more
Looking to get started with online market research? This guide will teach you everything you need to know. What Is Online Market Research? Online market research is the process of collecting data on a specific market online. Usually with the intention to analyze the data and gain insights that would inform a business strategy. The … Read more
What Is Website Health? Website health is that foundation that keeps your site working and performing properly. It’s conveyed by a collection of metrics that measure your site based on how secure, easy to use, and optimized for search engine visibility it is. And maintaining a healthy site can help you attract more traffic and … Read more
Google is harnessing new AI technology to block a surge of fake online reviews that mislead customers and harm local businesses. The company stopped over 170 million fake reviews in 2023 – a 45% increase over the previous year. The crackdown provides welcome relief for local business owners who have struggled with fraudulent reviews that … Read more
Don’t expect a potential customer to trust you right off the bat. You may be telling everyone how great your service and/or product is (and you may even be right), but your competitors will be saying the exact same thing about their own company. Fortunately, there’s one way to help you stand out from … Read more
The digital age has brought countless benefits to marketers and businesses looking to better reach their audience. But there is no doubt that it has also brought some significant challenges. Most important among them: the digital public marketplace has made online conversations about your brand unpredictable. Even the most random post could go viral, … Read more
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One bad customer review, comment, or post can ruin your brand’s reputation. But how do you stay on top of online reviews with so many different review platforms out there? This is where online reputation management tools can help. Online reputation management tools are software solutions designed to help companies monitor and manage their brand … Read more
Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way. With guest Raj Nijjer of Edge, we’ll dive into the revenue impacts that your online reputation can have, and why this reputation building should be crucial in your planning. … Read more
Digital marketing is the future. But that doesn’t mean you should ignore the present—or the past, for that matter. It’s true. Social media, email, search engine, and other types of digital marketing have the potential for immense success. But at the same time, they build on fundamental principles that have always been true. And, … Read more
Ecommerce has become a way of life, offering limitless possibilities for businesses globally. However, without the right resources, you may not be tapping into the full potential of your online business. In this article, we’ll break down some of the best ecommerce tools to enable you to outperform your competitors and make informed decisions regarding … Read more
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