Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers. The list goes on. But … Read more
I recently analyzed 250,000 English-language search results, primarily to answer a specific question: Do sites owned by large media companies attain more first-place rankings than independent webmasters? And if so, just how dominant are they? After weeks of full-time work I have the answers I was looking for, and initially they were more surprising than … Read more
The number of FAQ rich results appearing in Google’s SERPs has decreased from 53.94% to 17.04%, according to a new analysis by digital marketing agency Portent. Why we care. It’s much harder to earn FAQ rich results, though not impossible. As the study suggests, you should continue using FAQ schema and following best practices when it … Read more
Google recently announced that it would be downgrading the visibility of rich results on Google search engine results pages (SERPs). This reduction will apply specifically to How-to and FAQ rich results. This update will roll out globally over the next week, until the mid of August 2023. According to Google, “We’re reducing the visibility of … Read more
To better understand how products appear in Search Engine Results Page (SERP) features, Semrush collected 7,000 SERPs for product-oriented searches to uncover what features are more prominent. SERP Features on Mobile and Desktop Semrush examined five product-related features and how they appeared on desktop and mobile—Popular Products, Product Filter, Refine, Buying Guide, and Related Products. … Read more
If you’re looking for a reason to continue optimizing your website for search engines, this is it. BrightEdge recently shared a survey showing that 85% of titles in the top 5 positions in Google results contain keywords. While this should not come as a surprise, it’s a good reminder to keep search engine optimization (SEO) … Read more
Mitul Gandhi As a longtime data-driven serial entrepreneur, information architect and SEO veteran, Mitul has developed a blend of vast technical expertise and intense marketing insight. His variety of experience, gained in positions in in-house SEO, search marketing, and software development, affords him the ability to efficiently assess how to use software tools to meet … Read more
Search results are not chat results. In search, the input is a query. The output is what we have called a SERP, or search engine results page. A SERP is full of answers – links to websites, text, images and videos. SERP has been used in search marketing for more than two decades. In chat, … Read more
March 24, 2015 | Posted by Shiri Berzack The Rank Risk Index has been red *** for nearly a week, and with no word yet from Google, we are wondering what is causing such strong SERP fluctuations. Over the past month, Google has announced changes they are planning to make to their algorithm … Read more
As a digital media and SEO company, we not only work for local clients but also clients based outside of our area both nationally and internationally. So often you need to check local SERPS from a diffeernt location to waht you client would be seeing. Google’s core aim is to deliver relevant results to its … Read more
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