Managing SEO-related work for a site is about much more than optimizing the content or fixing broken links on the site. When it comes to managing SEO for multilingual and multinational sites, the amount of work not only increases due to the number of websites but also expands in order to coordinate effective activities and … Read more
Parallel Routing with Loading: Imagine visiting a website, and while a page is loading, you see a spinning wheel or a loading symbol. That’s the loading state – it shows that things are still getting ready. In Next.js, using Parallel Routing, each webpage can have its own unique loading symbol or message. So, as you … Read more
By now, a lot of us have already participated in one or more Optimizely CMS 12 upgrade projects. The others are still evaluating whether they should do it now or wait some more. Regardless of when you do it, there will definitely be some unique upgrade challenges you will come across, as I and many … Read more
Marketers often work at a distance from frontline operations. We may not directly build the product, deal with angry customer phone calls, or be out in the field selling. We might even be at an agency, an additional level removed from the shop floor or direct interactions with the target customer. How, then, can you: … Read more
Google’s Local Service Ads (LSA), Google Screened, previously would load the same advertisers as you scrolled down the search results page. Now, Google is loading unique, different advertisers when it shows you new Google Screened LSAs. Len Raleigh, who specializes in Local Service Ads, spotted this change this morning and posted on X saying, “Now … Read more
What is a Unique Value Proposition A unique value proposition (also called a UVP or value prop) is a clear statement that communicates the value of your product or service. It describes the benefits of your offer, how it solves customers’ problems, and why it’s different from other options. Your UVP meaning is your answer … Read more
Google’s John Mueller said on X that a compilation of ChatGPT output does not make your content unique or worthy of outranking other content on the internet. He posted on X that a site should instead “focus on unique, compelling, high-quality content that adds to the web.” He was looking at a specific site who … Read more
On August 22, 2023, Google announced the release of its August 2023 core update. Today we released the August 2023 core update. We’ll update our ranking release history page when the rollout is complete: https://t.co/sQ5COfdNcb — Google Search Central (@googlesearchc) August 22, 2023 This core update was not only the first one released since March … Read more
Although Google is by far the most popular search engine, it’s certainly not the only search engine. Different search engines have different audience demographics. And different pros and cons. In this article, we’ll explore those differences. Read on for a comprehensive list of search engines and their most unique features. 1. Google Domain: google.com What … Read more
Though a seemingly uncomplicated topic, some of the best websites struggle to create unique, high-quality content. Left unoptimized, these sites can face traffic losses and experience slow indexing and ranking speeds, depending on how widespread the issues are. Websites that seek to create unique, high-quality content should start by identifying and resolving duplication issues on … Read more
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