Google is now saying that its new Local Service Ads guidelines are faster for reviews and also more flexible by allowing more creative images. What that really means, well, time will tell, but that is what Google is emailing local advertisers. Google is telling advertisers that there is a new automated process for photo reviews … Read more
Automation in digital advertising has become a lifeline. If you’re thinking of the latter without the former, you’re falling behind competitors. While the idea of robots stealing marketing jobs plagues worriers and late-embracers, automation frees up time for advertising teams to focus more on branding, strategy, data and, in turn, creative. PPC advertisers must embrace … Read more
Welcome to the second part of our multi-part series on using Content Automation in AEM as a Cloud Service to enhance your Creative operations. If you missed the first blog of this series, which provides an overview of this feature by Adobe and explores relevant use cases, we recommend checking it out. In this article, … Read more
Sometimes, all you need are ideas to get your creative juices flowing. So I want to give you marketing ideas to riff off. That’s why I asked 18 marketers for the most unconventional marketing ideas they’ve seen or executed. The psychological concept of effort justification states that people tend to attribute a higher value to … Read more
Almost every business serious about its SEO, content marketing, and organic traffic and revenue conducts some sort of keyword research. However, the biggest problem with keyword research is that it yields pretty much the same keywords every time. If you and your competitors have the same keywords to work with, the end results will be … Read more
It’s a fascinating time to be a marketer. The advent of AI and machine learning has changed the PPC game, touching every aspect of a search marketer’s daily job. Much has been written about using AI to improve advertising performance through audience targeting or bid optimization. But another massive shift we’re seeing is AI’s impact … Read more
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