The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no longer have the same impact today. Why? Buyer journeys are evolving, spending habits are shifting, and, notably, the savviest marketers are accounting for these changes. Success for the modern retail marketer hinges upon a deep … Read more
Google’s Gary Illyes answered if switching web hosting platforms could result in a negative outcome for rankings and SEO. It’s a reasonable question because migrating a site to a new web host involves multiple technical factors that can go wrong and have an immediately negative effect. What Does Changing A Website Host Entail? Changing web … Read more
It might still be trendy, but social media has been around for a while. In fact, experienced marketers have been using it for 15+ years to attract and engage with potential customers. At the same time, it never stands still; the landscape of social media marketing now compared to those 15 years ago is almost … Read more
This was initially written as my first episode of Marie’s Thoughts. SGE is not going away. SGE in Assistant will one day be the way people get their information and communicate with their technology. Google’s mission has always been to organize the world’s information and make it accessible to all. I do not believe search … Read more
Someone on Reddit asked a question about making a sitewide change to the code related to a website with ten languages. Google’s John Mueller offered general advice about the pitfalls of sitewide changes and word about complexity (implying the value of simplicity). The question was related to hreflang but Mueller’s answer, because it was general … Read more
Google’s John Mueller said that changing from www to non-www for your domain shouldn’t change much. I suspect he means that doing that wouldn’t hurt or benefit your rankings that much and Google will likely pick up on the change and the rankings would not suffer much from the change. John was asked: We have … Read more
Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
The Consumer Financial Protection Bureau (CFPB) has narrowed its focus on what it terms “junk fees” targeting financial industry practices. Understanding the CFPB’s recurrent theme and deciphering its message from the recent press releases provides insights into potential enforcement actions over the next 12-24 months and how banks can reassess their current fee structures. Failure … Read more
Does Changing Domain Names Affect Your SEO? Changing domain names can affect your SEO in many ways. It can affect the authority, rankings, and traffic of your website. If you don’t implement the correct practices, it can lead to essentially having to “start over” from an SEO perspective. One of the main reasons is that … Read more
Successful SEO professionals know a lot about dealing with uncertainty – such is life when algorithms that make or break performance are kept under lock and key. But Search Generative Experience (SGE) triggers change-related anxiety from even the most seasoned SEOs. Simply put, it’s both a paradigm shift and a quickly moving target; Google’s incorporation … Read more
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