AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Increased efficiency and effectiveness? This evolution is exciting! AI will play an increasingly important role in daily operations as PPC evolves. Here’s a closer look at how AI will impact the daily activities of … Read more
I had the privilege of moderating a panel at SMX Advanced on PPC ad campaign structure. I had an enlightening discussion with Andrea Cruz, Director of Client Strategy at Tinuiti, and Greg Kohler, Digital Marketing Manager at ServiceMaster Brands. Here’s a recap of the session. Is Performance Max the only way forward for campaign structure? … Read more
It’s been a little over six months since Open AI launched ChatGPT and rang in the next age of AI. Since then: Google has introduced Search Generative Experience (or SGE), an AI-powered search beta. ChatGPT added powerful search capabilities with the Bing plugin. Google launched and improved its own AI chatbot, Bard. Everyone talks about … Read more
Local advertising has been in a constant state of flux since the pandemic took hold across the United States. The resulting impact on advertisers and the brands they serve has been massive, as years of historical business data became irrelevant. Rapid-cycling changes in consumer behavior made it clear that real-time insights are the only way … Read more
Google will only consider trademark complaints against specific advertisers and ads starting July 24. That’s the **** when Google Ads will roll out global changes to its Trademark Policy. Google is notifying advertisers about these trademark policy changes today. Why we care. Google said this will policy update should make resolutions faster and easier and … Read more
The launch of ChatGPT in November 2022 has been a real game changer for digital marketers across the world. SEO professionals are still trying to navigate the potential benefits and power of this technology. The ability to type in search queries through live chat and get perfectly and uniquely written content hosts several advantages for … Read more
April 22, 2020 | Posted by Mordy Oberstein I don’t like fluff. It’s why I don’t write articles with titles like 5 Ways to… or 10 Tips for… . It just irks me, I can’t do it. Of course, not every article that begins with a number is spam. There are plenty of … Read more
Ginny Marvin, Google’s Ads Liaison, posted on Twitter the other day saying, “The deadline is not changing,” when asked about a rumor that the GA4 deadline was being pushed off. That rumor is not true, she said. Ginny Marvin warned, “Do not delay GA4 migrations.” She added that Universal Analytics “will stop processing data on … Read more
What is a Slowly Changing Dimension? Slowly Changing Dimension (SCD) is a dimension that allows us to store and manage both current and previous data over time in a data warehouse. It is considered and implemented as one of the most critical ETL tasks in tracking the history of dimension records. There are three types … Read more
![SEO & Content Marketing Trends That Are Changing In 2023 [Webinar]](https://www.searchenginejournal.com/wp-content/uploads/2023/03/featured-3-64231ca225ac5-sej.jpg)
Feeling pressure to continue delivering results, despite lower budgets and bandwidth in 2023? Wouldn’t it be faster to know what’s working and what’s not, so you can craft a strategy with less cost for experimentation and more results? It can be challenging to know which marketing channels to prioritize for maximum ROI. So, if you’re … Read more
421
229
714
826
543