Google Reiterates: Google Analytics 4 Deadline Is Not Changing

Google Reiterates: Google Analytics 4 Deadline Is Not Changing

Ginny Marvin, Google’s Ads Liaison, posted on Twitter the other day saying, “The deadline is not changing,” when asked about a rumor that the GA4 deadline was being pushed off. That rumor is not true, she said. Ginny Marvin warned, “Do not delay GA4 migrations.” She added that Universal Analytics “will stop processing data on … Read more

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