How to identify and create content pillars that boost brand awareness

How to identify and create content pillars that boost brand awareness

Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity across platforms. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. They help you build connections with your target audience by creating informative, inspiring and … Read more

The Three Pillars Of Content Marketing Strategy (Festive Flashback)

The Three Pillars Of Content Marketing Strategy (Festive Flashback)

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more

4 pillars of an effective SEO strategy

4 pillars of an effective SEO strategy

SEO can be complicated – in many cases, overcomplicated. It’s easy to get lost in the SEO rabbit hole, spending significant time with minimal results. This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond.  The four … Read more

Search News Buzz Video Recap: Google Reviews Update, SGE Expansion, Ranking Pillars, Shopping Updates, Bing Reliability Scores & More

Search News Buzz Video Recap: Google Reviews Update, SGE Expansion, Ranking Pillars, Shopping Updates, Bing Reliability Scores & More

For the original iTunes version, click here. Google released the November 2023 reviews update on Wednesday afternoon, while the November 2023 core update rages on with a ton of heated volatility. I posted the Google webmaster report for November. DOJ documents released showcase the three pillars of Google’s search rankings and more. Danny Sullivan … Read more

Google’s 3 Pillars Of Search Ranking Via DOJ Documents

Google’s 3 Pillars Of Search Ranking Via DOJ Documents

The SEO community is buzzing about some recent U.S. Department of Justice documents released that hint at some ranking concepts at Google. One slide is named “The 3 Pillars of Ranking” and discuss body, anchors and user interactions. The slide says The 3 Pillars of Ranking: Body: What the document says about itself Anchors: … Read more

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