Advertisers sue Meta for allegedly inflating ad viewership in $7 billion lawsuit

Advertisers sue Meta for allegedly inflating ad viewership in $7 billion lawsuit

Facebook and Instagram advertisers filed a class-action lawsuit against Meta for $7 billion in San Francisco. They claim that the social media giant exaggerated ad viewership figures by up to 400%, leading them to pay inflated premiums for ad placements on its platforms. Potential Reach metric. The advertisers suing Meta allege that the Potential Reach … Read more

Google faces $2.27 billion lawsuit by publishers over advertising practices

Google faces $2.27 billion lawsuit by publishers over advertising practices

Google is facing a $2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial losses. The publishers, including Axel Springer and Schibsted, are based in various countries across Europe, such as Austria, Belgium, Bulgaria, the Czech Republic, Denmark, Finland, Hungary, Luxembourg, the Netherlands, Norway, Poland, Spain, and … Read more

Lawsuit: Meta placed ads next to content sexualizing minors

Lawsuit: Meta placed ads next to content sexualizing minors

Meta has been accused of running corporate ads next to content that sexualizes underage users. The allegations by Walmart, along with Tinder’s parent company Match Group, have been made public as part of a lawsuit filed by the New Mexico attorney general’s office last month. Why we care. Placing ads alongside ******* content poses a … Read more

How the Google antitrust lawsuit can impact advertisers

How the Google antitrust lawsuit can impact advertisers

Digital advertising could be on the cusp of changing forever. The antitrust lawsuit against Google is one of the most significant filed by the U.S. Department of Justice (DOJ) in over 25 years. While there are numerous digital advertising providers, Google still captures approximately 28% of digital ad spend, making it the industry’s predominant player.  … Read more

9 more states join federal antitrust lawsuit against Google

9 more states join federal antitrust lawsuit against Google

A group of nine states, comprising Michigan, Nebraska, Arizona, Illinois, Minnesota, New Hampshire, North Carolina, Washington, and West Virginia, have become part of a U.S. Department of Justice lawsuit against Alphabet’s (GOOGL.O) Google. The suit contends that the search and advertising giant violated antitrust regulations while operating its digital advertising business, according to the department’s … Read more

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