Topic cluster and pillar pages technique is a modern evolution of successful SEO strategies. Why do I call this a ‘successful’ technique? It’s because many enthusiasts have seen significant growth after implementing the content cluster technique in their SEO yard. In this blog post, we’ll delve into the concept of content pillars as a powerful … Read more
Q4 2023 was an all-out battlefield for maintaining search rankings on Google, as there were a total of six back-to-back algorithm updates. That’s not to mention Google’s AI-powered Search Generative Experience (SGE), which has been setting the SEO world on fire since its reveal in May of last year. It’s now 2024, and digital marketers … Read more
When was the last time you viewed a brand-new website and immediately made a purchase without doing any research? Our guess is never. That’s because a typical purchasing experience is much more complex than ‘see the product, buy the product.’ Instead, there are levels to this. In particular, those levels comprise your buyer’s journey and … Read more
The US Federal Trade Commission has published previously redacted information detailing why it’s suing Amazon. New documents detail the alleged deceptive practices used to boost consumer prices by more than $1 billion including deliberately making Amazon search worse – a strategy reportedly approved by chairman Jeff Bezos. Why we care. If Amazon is found guilty of … Read more
If you are anything like me, once you start diving into a project, it can be difficult to stop. Doing SEO feels like dealing with a never-ending set of tasks. Setting boundaries is essential for managing expectations and caring for your well-being. When I tell people what I do, they often envisage me tapping away … Read more
Blog / Digital Marketing / A Guide to Quora Marketing: How to Use it to Boost Your Business In this new era of Internet-based communication, our lives have radically transformed. If a question pops into our heads, we can type it into a search engine, and the answer will appear before our very eyes–like magic. … Read more
What is an audience? In the sense of traditional marketing metrics, you’re probably thinking about building personas using demographic data like age, geographic location, gender, income level, etc. But in search, we don’t always have access to that data for people landing on the site. We instead turn to search data. Read the full post … Read more
Most of the talk surrounding generative AI and SEO centers on content creation. But tools like ChatGPT can help with other specific functions beyond cranking out whole blog posts at scale. Editing and refreshing content is a vital part of the SEO content lifecycle. This article determines various ways ChatGPT can aid with content editing … Read more
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