Thanks to Facebook, the concept of social media took off. It continues to remain the first and only social media account for millions of people across the planet. Statistics reveal that Facebook has nearly 3 billion active users—almost half the world’s population! Despite so many social media platforms competing for attention today, most people prefer … Read more
Topic cluster and pillar pages technique is a modern evolution of successful SEO strategies. Why do I call this a ‘successful’ technique? It’s because many enthusiasts have seen significant growth after implementing the content cluster technique in their SEO yard. In this blog post, we’ll delve into the concept of content pillars as a powerful … Read more
Today, where millions of websites compete for attention, mastering Search Engine Optimization (SEO) is not just a choice but a necessity for any online presence to thrive. With search engines continuously refining their algorithms and audience behaviors evolving, staying ahead in the SEO game requires constant adaptation and optimization. In this post, we’ll discuss the … Read more
More advertisers are exploring the potential of value-based bidding (VBB). But what exactly is this method and why does it matter? This article discusses what you need to know about value-based bidding, how it differs from “Maximize conversions,” and two approaches to implement VBB for your Google Ads account. We’ll also explore perspectives from the … Read more
Let’s talk about a topic that often doesn’t get the attention it deserves in the world of SEO: image optimization. In this guide, we’re going to uncover nine killer strategies that will significantly boost your website’s SEO with the proper use of visuals. But before we get into the nitty-gritty, let’s chat about why images … Read more
Semantic HTML plays a leading role in making the web universally inclusive. This blog dives into the connection between semantic HTML and accessibility, unraveling the benefits and best practices. Understanding Semantic HTML Semantic HTML involves using HTML tags that carry meaning beyond their presentation. Instead of merely dictating how content should look, semantic tags provide … Read more
Nick BrownContent Consultant at Vonage Content marketing is one of the most popular forms of digital marketing, versatile across sectors. Adding value for customers and building brand authority, the phrase “content is king” continues to ring true. Content creation can help brands to attract and retain customers and drive sales. Content creation can also be … Read more
Perficient’s Generative AI Lab, part of our larger Generative AI Innovation Group, is consistently exploring and implementing use cases for generative AI and helping clients operationalize it with policies, advocacy, controls, and enablement. One use case organizations can consider is augmented research for sales prospecting, which allows sales professionals to find valuable prospects quickly and generate … Read more
SEO and PPC professionals are all in the business of driving more traffic to websites. But are you getting the most out of the visitors you already have? This is a critical question. And, often, the answer is “no.” A solid search marketing strategy requires a customer experience plan as its core. Even if customer … Read more
Fall is here, and that means holiday sales are right around the corner. Black Friday and Cyber Monday are two of the largest online shopping days of the year, with Cyber Monday 2022 breaking records with almost $12 billion in sales. These consumerist holidays are huge opportunities for businesses to rack up sales, so it’s … Read more
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