Defining Pogo-Sticking Pogo-sticking in SEO is when a user quickly navigates between webpages and search engine results pages (SERPs), only spending a few seconds on the pages. For example, the user enters a search query in Google and clicks on a search result that takes them to your page. But they almost immediately return to … Read more
In a recent Yext Summit, 27-year search marketing expert Duane Forrester shared advice on how to become a better SEO and develop the skills to better anticipate where search marketing is headed. Who Is Duane Forrester And Why His Advice Matters Duane Forrester is one of the rare search marketers who has experience on both … Read more
For many, getting started with Google Ads can come with an overwhelming number of questions, doubts, and hurdles that prevent them from channeling its potential—or from using it at all. We recently conducted a survey asking Semrush users about their biggest challenges with and fears about Google Ads. To overcome these challenges and upgrade your … Read more
Updated: February 4, 2024. I’m Olga Zarr, with a decade of SEO experience under my belt. This guide is my no-nonsense approach to becoming an SEO expert. It’s distilled from years of trial, error, and success. I’m cutting through the clutter to give you the straight path I wish I had when I started. We’ll … Read more
SEO is one of the most popular types of digital marketing services. But it’s challenging to sell because there are many types of SEO services and different service providers offering them. Follow this six-step guide to help improve your pitch, close more sales, and get your first clients (with tips from the pros.) Step 1. Show … Read more
Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. What follows are links to the 10 most-read, must-read Search Engine … Read more
Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. What follows are links to the 10 most-read, must-read Search Engine Land SEO columns of 2023 that … Read more
Bought a new domain and want to rank high fast? Some would say that’s hard to do, but Google’s John Mueller begs to differ. Someone on Twitter (now known as X) asked this now-deleted question: “Does the age of a domain name impact Google search rankings?” Mueller replied that the only people who would say such a … Read more
Responding to a Reddit question about location names, Google Search Advocate John Mueller advised content creators to lean on their own research instead of suggestions generated by search engine optimization (SEO) tools. Here’s the question from Reddit: “I write for and manage the blog of a Vietnamese travel agency catering mainly to American and Australian tourists. … Read more
At some point, almost every business owner will ask themselves, “Do I really need SEO?” If you’re serious about generating leads, being more visible online, and building your business in terms of visitors and revenue, the answer is YES. And to do it right, you need an SEO provider. Whether your business is a small, … Read more
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