Keywords make up the biggest part of every search engine optimization strategy, as these are the queries people use to find the needed content, brands, products, and services on the web. By integrating popular search queries into your content, you make it easier to find your prospects and bring your website higher in search results … Read more
Managing resources is not just a buzzword; it’s the cornerstone of organizational success. But sometimes, the constant juggling act between overworked and underutilized team members can be exhausting. The key to successfully managing resources is a seamless workflow that maximizes output while keeping your team balanced and motivated. Join Chris O’Neal, Adobe’s expert on resource … Read more
Remember when Google said that links were a top-three ranking factor in 2016? Well, that’s no longer the case, according to Search Analyst Gary Illyes. “I think they are important, but I think people overestimate the importance of links. I don’t agree it’s in the top three. It hasn’t been for some time,” said Illyes … Read more
Landscaping companies in the GTA face tough competition and unique challenges. From the ever-changing seasons to the scarcity of skilled labour, it’s a constant battle. But fear not! If you’re looking to attract more customers and receive a flood of phone calls, we’ve got the secret ****** for you: dominate Google rankings with the power … Read more
Online visibility is a must for any business in today’s age, as research shows that over 60% of consumers will disregard a business if they can’t find it online. This reinforces the need for search engine optimization (SEO) campaigns so that your content can reach the top of the SERPs (search engine results pages). Yet, … Read more
Many search engine optimization (SEO) professionals have been speculating that technical SEO is dead. But Google Search Advocate John Mueller says it’s alive and kicking. In his X thread reply, he said that this aspect of SEO “continues to be the foundation of everything built on the open web.” This is in response to user @yigitkonur, who … Read more
The internet gives you a global platform, but what if you are a local business? What if you seek only a local footprint? As an SEO expert, we cannot understate the value of local SEO and its benefits to your business. If, for example, you are a local plumber, electrician, hairdresser, or small café owner, … Read more
If you’re trying to demonstrate expertise for Google’s EEAT guidelines, then use this: Nathan Gotch Nathan Gotch is the founder of Gotch SEO Academy. Over the last decade, Nathan’s led hundreds of successful SEO campaigns in the most competitive niches like health, legal, B2B, and SaaS. And his SEO expertise is featured on Semrush, Ahrefs, … Read more
Search engine optimization (SEO) pros, here’s a good tip for you: Keyword research alone won’t help you rank better. This is Google Search Advocate John Mueller’s advice in a tweet addressed to him. The tweet asked: “Hi @JohnMu Does keyword research help SEO?” In a curt response, Mueller said, “No.” However, he further elaborated that … Read more
Google’s YouTube series, SEO Office Hours, presented a user question: “Does the integration of security headers such as HSTS have a ranking influence?” According to John Mueller, a Google Search Advocate, the answer is no. Recently, we also covered a similar topic on SSL and HTTPS, which was also addressed by Mueller. In that separate … Read more
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