SEO News You Can Use: Technical SEO Is Not Dead, Says Google Expert | SEOblog.com


Many search engine optimization (SEO) professionals have been speculating that technical SEO is dead. But Google Search Advocate John Mueller says it’s alive and kicking. In his X thread reply, he said that this aspect of SEO “continues to be the foundation of everything built on the open web.”

This is in response to user @yigitkonur, who claims, “Technical SEO is becoming less important every day.”

So, why do people even think technical SEO is losing relevance?

Well, Google’s crawlers and algorithms are becoming more intelligent and wiser, understanding websites even better than 10 years ago. The same user pointed this out, and other professionals echo the same sentiment. This led to speculations about technical SEO – that it’s no longer a big part of SEO and is overvalued by industry professionals.

However, Google’s stance has been clear from the start: your site’s technical elements are still crucial. In fact, they even have different resources to help you figure out which technical elements to optimize. This includes:

  • Core Web Vitals
  • HTTPS
  • Secure Connection
  • Avoiding Intrusive Interstitials and Dialog
  • Mobile Usability

However, Google advises not focusing on one aspect alone. Instead, you should look at page experience and SEO in a bigger context.

So, don’t discount technical SEO yet. Many websites still need them, and Google acknowledges its role in ensuring an excellent page experience for users.

You can read the full X discussion here. And if you want to dive deeper into this story, this Search Engine Journal article will help.

More SEO News You Can Use

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Google Updates Its Cryptocurrency and NFT Ad Policies: September 15 is a good day for many NFT and crypto-based games. In an update, Google says promotion of blockchain-based games will be allowed if they (1) don’t involve wagering stakes to win real-world value, (2) are not social ****** games and (3) don’t promote real money ******** destinations. Instead, Google only allows games that “allow players to purchase in-game items” to improve character stats, advance levels, buy ******* and apparel and improve their in-game experience. This is in line with their general ad policy against ******* ******** since the use of blockchain and NFT are still not regulated by “******** laws and industry standards.” Read the full update from Google Ads.

Reddit Launches Keyword Suggestions: The artificial intelligence (AI) fever has landed on Reddit. But this time, you won’t use it for content creation. Instead, the platform wants you to have better-targeted ads with its Keyword Suggestions tool. According to Search Engine Journal, Reddit uses machine learning and natural language processing algorithms to analyze each keyword’s original context and “provide the most relevant suggestions.” If you already use the Reddit Ads Manager, this should make for a more straightforward campaign setup with better keywords. Read the full report from Search Engine Land.

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SEO News You Can Use” is a weekly blog post posted every Monday morning only on SEOblog.com, rounding up all the top SEO news from around the world. Our goal is to make SEOblog.com a one-stop-shop for everyone looking for SEO news, education and for hiring an SEO expert with our comprehensive SEO agency directory.





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