President Joe Biden today signed a bill into law that forces TikTok to either divest from Chinese parent company ByteDance or face a full ban in the U.S. What it means. ByteDance must sell TikTok in nine months. That deadline can be extended by 90 days if needed to complete a sale. If ByteDance doesn’t … Read more
According to a court filing by Google, Microsoft tried to sell Bing, its search engine, to Apple but Apple did not want it because of search quality issues and lack of investment. Plus, Microsoft pitched Apple to make Bing the default search engine but that was rejected as well. This news comes from CNBC from … Read more
SEO is one of the most popular types of digital marketing services. But it’s challenging to sell because there are many types of SEO services and different service providers offering them. Follow this six-step guide to help improve your pitch, close more sales, and get your first clients (with tips from the pros.) Step 1. Show … Read more
Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising. Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs, and smart speakers. The agency has coined this capability … Read more
I’ve posted countless reminders about not sending your link buy and sale requests to Google or Googlers but some really fearless link sellers and buyers keep on doing it. This time they emailed Danny Sullivan, Google’s Search Liaison, with several examples of their “undetectable” links they have for sale to help boost your Google rankings. … Read more
If you want to grow an agency (or your freelance portfolio), you need to get good at selling SEO. It doesn’t matter how good you are at keyword research, ranking sites & building backlinks, if you can’t get the clients in the first place. SEO isn’t the easiest thing to sell, either. There’s often misconceptions … Read more
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