Content creators and digital marketers are often unsure how to find the delicate balance between creating content for people and optimizing it for search engines. The truth is that it’s not that difficult to create content that converts, but there are several rules and best practices to adhere to. Let’s dive right into the anatomy … Read more
SEO is a powerful tool to make your product visible online. If you do it right, as a great bonus to website traffic, you get increased sales, high-quality leads, authority, and satisfied customers. But there is a problem: Google is constantly tweaking its search algorithms. Recently, it released a global update about the ranking of … Read more
If you want to grow an agency (or your freelance portfolio), you need to get good at selling SEO. It doesn’t matter how good you are at keyword research, ranking sites & building backlinks, if you can’t get the clients in the first place. SEO isn’t the easiest thing to sell, either. There’s often misconceptions … Read more
Search engine optimization is competitive. Hundreds of websites are vying for the attention of your target audience in the search rankings. The top position in Google for a non-branded search term will get approximately 43% of the search traffic that clicks through to a website. By position 10, you are lucky to get 3% of … Read more
Guest blogging is one of the best ways to expose you and your business to the right people. Everybody who has ever written long-form content refers to guest blogging as a way to build backlinks to your website. But it has evolved beyond that. As it’s also an excellent way to grow your brand awareness, drive … Read more
An influencer recommends a new skincare product on his Instagram feed. A tech magazine publishes a sponsored post about an upcoming graphics card. A well-known blogger reviews a new smart home gadget they received for free. These are all examples of affiliate marketing, which in the age of social media, is potentially one of the … Read more
Buying links in an attempt to improve your website’s search engine rankings has always been a controversial topic. The strategy is seen as at best risky, and at worst something that should be completely avoided. Those against the strategy point towards Google’s Penguin update and the threat of manual actions as reasons why you absolutely … Read more
If you’re leveraging tools on your website to boost your CRO, you may be in a similar boat to your competitors, meaning: You’re unable to personalize to the individual user. You can’t extract actionable data from your messages. User demands are changing. A CRO-only focus on your website just won’t cut it anymore. Consumers expect … Read more
In the past, you might have been able to get away with using “build it, and people will come” as the core of your content marketing and SEO strategy because there were fewer businesses with a strong digital presence to compete with. Those days are long over. More businesses are learning that success in today’s … Read more
Any marketing specialist knows the basics of SEO by default. Therefore, a marketer understands the importance of meta description in terms of optimization. To refresh memory, the meta description is an HTML attribute that is written in a short form. The purpose of this attribute is to summarize what the page is about. It can be seen … Read more
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